big

ABOUT ME

Hello, I’m Anastasia. I am a graphic designer and illustrator interested in creating meaningful visual experiences.

My creative practice combines graphic design, illustration and merchandise development. I enjoy exploring different visual languages and transforming ideas into cohesive design solutions — from the first concept and sketch to the final visual application.For me, design is not only about aesthetics. It is about communication, emotion and creating a connection between an idea and its audience.

My goal is to create thoughtful, functional and memorable visual experiences.

MY CREATIVE APPROACH

Good design starts with a good idea.I believe that every successful visual solution should have a clear purpose and a strong concept.

My process is based on three essential stages:01 — RESEARCH & THINKING Understanding the project’s context, audience, objectives and visual environment.02 — CONCEPT & DEVELOPMENT Exploring creative directions, experimenting with visual elements and building a consistent design language.03 — DESIGN & REALIZATION Transforming the concept into a complete visual solution, paying attention to composition, details and practical applications.From a digital image to a physical object, every element should work as part of one coherent system.

WHAT I DO?

Exploring design across different formats.

GRAPHIC DESIGN Visual communication, typography, layout, composition and graphic materials.ILLUSTRATION Original artwork, visual storytelling and individual graphic elements.VISUAL IDENTITY Developing visual concepts, graphic systems, color palettes and recognizable visual languages.MERCHANDISE & PRODUCT DESIGN Creating designs for stickers, postcards, badges, keychains, tote bags, stands and other physical products.

I enjoy working across different formats and finding the right visual solution for each project.

SELECTED WORKS

Different projects. One creative perspective.A selection of projects exploring visual identity, graphic design, illustration and the relationship between digital graphics and physical objects.Each project represents a different challenge and an opportunity to develop a distinctive visual language.

PROJECT 01 — BEREGINYA

What is Bereginya? Bereginya is a festival of support and remembrance that brings together music, traditions and meaningful action to support disappearing villages in the Nizhny Novgorod region and other parts of Russia. It is more than just a celebration — it is an act of care.

CHALLENGE To raise awareness of disappearing villages and support an environmental initiative through visual communication.IDEA To bring together natural motifs, traditional elements and contemporary visual design.SOLUTION To develop a cohesive visual identity that reflects the festival’s connection to nature, culture and community.

Исходный размер 1920x1010

PROJECT 02 — TIME OF INNOVATORS

Time of Innovators is a visual identity for a rehabilitation program supporting children recovering from cancer. The project focuses on an important stage of life: recovery, personal growth and the return to everyday experiences.

CHALLENGE To create a visual identity for a rehabilitation program supporting children recovering from cancer. IDEA To use light as a symbol of hope, growth and returning to life.SOLUTION To develop a soft yet dynamic visual identity using gradients and radiant graphic elements.

Исходный размер 1920x1010

PROJECT 03 — MNEMOZINA

MnemoZina is a visual identity for an intellectual quiz dedicated to culture and history.

CHALLENGE To make cultural and historical knowledge more engaging and accessible to a younger audience.IDEA To use the book as a symbol of knowledge, memory and discovery. SOLUTION To create a recognizable graphic identity combining expressive typography and distinctive visual symbols.

Исходный размер 1920x1010

LET’S CREATE SOMETHING MEANINGFUL.

Мы используем файлы cookies для улучшения работы сайта НИУ ВШЭ и большего удобства его использования. Более подробную...
Показать больше