Welcome to the page, let’s take a look
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How I work
Meaning → Image → Form → Detail
To ensure that a design provides not just information but also pleasure, I prefer to create imagery that reveals more of itself with each subsequent viewing. A literal approach brings a project to a definitive conclusion, whereas a multi-layered one continues to foster loyalty long after the initial objective has been met. The most effective contrasts are those that emerge gradually—a subtle detail or a nuanced touch that shifts the meaning of everything around it.
Selected work
Sampa
packaging for cotton goods and cleaning supplies
[2024] · concept, identity, packaging
The brief & the constraintsI started from a simple annoyance: I couldn’t find napkins that were cool and stylish enough to carry around. Everything on the market was either aimed at an eco-conscious audience, or at sensitive skin and children, or sat in that abstract organic Art Nouveau key. An adult who just wants a good-looking napkin had nothing to buy. The pack is soft, so the only structural line I had was one edge — and it had to hold two lines, one for personal use, one for home.
01—for daily use, 02—for home duties
The turnThe concept comes from the idea that a product should adapt to the user over time. As a child what matters is how gently a napkin touches the skin; as an adult it becomes part of everyday life — but it shouldn’t lose its properties, or become boring. So I designed a napkin that looks cute and stylish now and still remembers being a child: the Ric-rac ribbons our grandmothers used for decorative embroidery are still there on one side, and on the other sides the texture seems to lag and stretch into a colourful iridescent gradient. Childhood has passed, abstract memories remain.
The detail that flips itA fragment of the Ric-rac ribbon is distinct on only one side. Turn the pack and the same texture is already slipping out of place, strech and lagging. What reads as a decorative border turns out to be a memory in the middle of leaving.
What it doesCute and stylish pack at first glance, a little melancholic on the second. The Line 01 / Line 02 split does the rest: one surface for two rooms, no second design needed.
Сцепка [stsepka]
Identity for a multidisciplinary industrial workshop
[2026] · concept, identity, typography
The brief & the constraintsСцепка is a space where artists can collaborate with craftsmen and bring their wild ideas to life. The problem it answers is concrete: artists keep hitting technical challenges — finding materials, installing objects, coding interactive elements — while brands keep increasing their capacity for campaigns and pop-ups, those one-off themed installations and decor. Quickly finding a technical or engineering specialist, selecting raw materials and managing the production process is hard. In an ideal world сцепка would take those processes and streamline production in the art industry. The identity had to speak to both sides without looking like a factory, so it borrows the language of industrial equipment and raw materials.
The turnThe logo isn’t a flower, it’s a coupling. Ten petals made of two parts: one drawn by hand, for the artists; one technical asterisk — the footnote symbol — for the craftsmen. They interlock, and only then do they become a flower. It also happens to look like the head of a nail.
The detail that flips itThe asterisk. On a page it means «there’s more below this line». In the mark it’s load-bearing: take it out and the flower falls apart. Wherever the logo appears, it metaphorically becomes a small but essential screw fastening the work of different fields together, so that something special can be made.
In the systemTypography imitates the stamping you find in branding for industrial equipment and raw materials; the lines between text blocks move like the grooves of an industrial machine.
What it doesIt promises production capacity without pretending to be a studio, and gives a workshop and an artist the same mark to stand behind.
Maison Montage
Identity for a fashion house that thinks in edits
[2026] · concept, identity, photo style
