Fans are tearing apart social media. On forums, you can find comments like, «This isn’t a Ferrari; it’s a concept for a business center presentation.» For many enthusiasts, the electric drive is irrelevant—the sound of a good old V12 provides the feeling of connection to the iron horse. That is the essence of the brand.

The press approaches the topic with a slightly more reserved tone, but skepticism is present there as well. According to journalists at major automotive media outlets, Luce is an attempt to combine incompatible elements: the premium emotionality of Ferrari and the utilitarian logic of electric vehicles. It seems like Luce is an accessible version of Ferrari, but in reality, Ferrari is no longer accessible. The balance has not been found here: the car is simultaneously too rational for enthusiasts and too expensive for the mass market buyer. «Ferrari has always sold more than just speed—it sold a ritual: warming up the engine, shifting gears, the sound of the exhaust. Luce removes this ritual, leaving only acceleration figures and range. For a new generation, this might be acceptable, but for old fans—it’s almost an insult, ” writes a contributor for a leading Western publication.

However, some experts view the situation pragmatically: the market is changing, and Ferrari must remain a player. In their opinion, Luce is less about sales and more about positioning—it signals that the brand is ready for an electric future, even if the initial steps appear uncertain. The discussion surrounding Luce is, in fact, a conversation about the industry’s future. Will the abandonment of analog emotions in favor of technology become the norm? Or will premium brands find a way to preserve their soul within an electric chassis? The model’s high price, combined with the departure from traditional Ferrari attributes, could result in Luce being «in limbo»: not emotional enough for existing fans, and not rational enough for new buyers.