The Brief: Develop a packaging concept for the Japaneese brand trying to enter the global marketThe Idea: Light is being used as the main hero of the visuals. Lamps are providing a beautiful gradient, so we use that for our brand systemThe Result: Packaging + small rebranding for better use

The Brief: Make a rebranding for the festival which main theme is self-expression, creative freedom, the exchange of ideas, and the development of youth potentialThe Idea: Festival is placed near the sea so we take the visual of sun and a wave to combine them and use it for the brand systemThe Result: Brand system + new use of old logo + merch + advertising

The Brief: I was inspired by the work of artist Suyao Tian and decided to create a series of three unconventional pieces of facial jewelryThe Idea: Their core aesthetic evokes a sense of «dangerous beauty» — the kind where you might be pleasantly surprised at first, but as you look closer at the details, the overall image begins to appear strange and off-puttingThe Result: Ultimately, a series of three unique face accessories/ornaments was created

The Brief: For several years, I curated a Pinterest board purely for my own pleasure, but at some point, all the pieces fell into place, and I found myself forming a mental image of a character who could manage this board on my behalfThe Idea: Mimi is a character who embodies everything cute and tender that exists in my mind, yet at the same time, she is overly «polished» — uncomfortable, and capable of stirring up an inexplicable sense of uneaseThe Result: A very lovely young woman was created — designed so that no single detail of her appearance would arouse suspicion in those around her, yet in such a way that everyone would subconsciously tense up, trying to figure out what exactly was «off» about her. In the work that follows, a room of her own will be created — a place where she keeps all her darkest little secrets — but for now, she is simply a sweet girl with perfect curls and a doll-like face