Concept
INCORRECT— a media platform about human errors and their consequences. How the slightest miscalculation by an individual or a company impacts the historical process and shapes a new reality.
Media that explores how human errors, flawed decisions, and minor oversights lead to unexpected consequences—ranging from humorous domestic incidents to major accidents, corporate failures, and engineering disasters. The core principle of this media is not «who is to blame?» but rather, «how did this happen?» This media does not mock individuals who made mistakes; instead, it analyzes the chain of decisions that led to the eventual outcome.
Data Sources for Media
Work on the material begins by selecting an interesting story or discovering an unusual error. The editorial team gathers information from archives, scientific research, official documents, and publications, after which it verifies the facts and cross-references the sources.
Information Handling Principle: Cross-reference multiple sources, verify facts against primary documents and research, distinguish confirmed causes from speculation, and avoid drawing conclusions based on a single publication.
Data schema divided into human and machine processing
Human processing begins after the publication idea is formed: the editor and author define the main theme, reconstruct the sequence of events, determine the cause of the error, and shape the narrative. Experts help verify the interpretation, while designers and editors transform the research into an understandable visual story. Machine processing assists in accelerating technical stages: searching large volumes of material, transcribing interviews, transcription, data sorting, creating rough outlines, and preparing visual elements. The final facts, conclusions, and phrasing must always be checked by a human.
The publication «FALSE» is the result of a collaboration between humans and technology. Machine tools accelerate the collection and processing of information, but humans are responsible for the credibility, interpretation, and meaning of the material. The editorial team’s main task is to transform disparate facts into a cohesive narrative—one that not only reports an event but also explains why the error occurred and what consequences it led to.
Guidelines for Automated Services in the Scheme
In the «NEVER TRUE» media outlet, automation is used as a supplementary tool that speeds up information processing, but it does not replace editorial review or original authorship. Automated services can be applied for material searching, interview transcription, translation, sorting large volumes of data, creating draft texts, and visualizing information. However, all results from automated processing must be verified by a human. Unverified facts cannot be published; you cannot place complete trust in AI responses, nor should you use generated materials as authentic evidence. It is necessary to cite sources, verify quotes and dates, respect copyright, and not upload confidential data to third-party services.
The core principle of automation is: automation helps to work faster, but responsibility for accuracy, content, and final publication always remains with the editorial team.
General Guidelines for Data Handling
For the media outlet «NEVER TRUE,» adhering to the principles of accuracy, objectivity, and responsible handling of information is crucial. Every piece of content must be grounded in verifiable facts, not assumptions, unconfirmed versions, or subjective appraisals.
Core Principles:
- Accuracy — utilize reliable sources, verify facts, dates, names, and figures.
- Information Verification — corroborate data from multiple independent sources, prioritizing primary documents.
- Objectivity — distinguish verified facts from opinions, hypotheses, and interpretations.
- Context — do not isolate events from the larger picture; account for circumstances and the sequence of decisions.
- Transparency — cite sources, authorship of materials, and any limitations of the information.
- Ethics — respect the privacy of event participants, avoid unsubstantiated accusations, and refrain from sensationalizing tragedies.
- Data Security — adhere to copyright laws and do not disseminate personal or confidential information without justification.
- Accountability — correct any discovered errors and update publications when new verified information becomes available.
Guiding Principle: «INCORRECT» handles data in a way that ensures every publication is verifiable, objective, and ethical. The goal is not simply to find an interesting story, but to accurately convey its context—without distorting the causes of events or substituting facts with assumptions.
