Lorem Ipsum — a media outlet covering branding and design through articles. The goal of this media is to foster a more conscious perspective among the audience regarding visual design and branding—helping readers move from merely consuming beautiful images and collecting references to understanding why a project is structured the way it is and what decisions underpin its visual language.

The primary platform is Telegram. Twice a week, an article of approximately 2,000–3,000 characters is published, featuring a title, a lead, several thematic sections, and a citation of the original source. If necessary, the text is supplemented with 2–4 images of the project, complete with captions. Each installment addresses a specific question regarding the solution, its objective, and its context.

Case Study Analysis — an in-depth look at a specific identity or visual system. Book and Practice Review — research, publications, and experimental methods. Authors — professionals in the fields of design and art. Industry News — new technologies, methodologies, and, when necessary, an analysis of their pros and cons and user feedback. Digest — job openings and events (a situational publication, likely monthly).

Primary Sources: Official studio websites, designer portfolios, participant project interviews, documentation, research, and books.Provide information about the authors, the tasks, the development process, the methods, and the outcomes.Secondary Sources Professional design media, reviews, critical articles, and industry materials.Help uncover interesting projects, compare perspectives, and add context.Contextual Sources Academic publications, historical archives, industry reports, user feedback, and professional discussions.Help explain why a specific solution is significant and how it relates to broader processes.

Russian Studios and Agencies: ONY Depot Shchuka Suprematica LINII OTVETDESIGN REDKEDS Nimax Brandson Artemy Lebedev Studio Gorbunov Bureau Sensesay As well as studios included in the Runet ranking

Companies and their in-house teams: Avito Yandex RWB Ozon T-Bank Sber MTS Beeline Alfa-Bank And so on

International Studios Pentagram Koto Wolff Olins Anagrama Something Familiar Further (formerly DesignStudio) SDL Dumbar Colin’s Saint Urbain

Platforms for Discovering New Cases These resources are primarily for finding projects, after which the editor searches for the original publication. Dprofile Behance Awwwards Brand New The Brand Identity

type.today «Font» Magazine Paratype CyberLeninka eLIBRARY Gorbunov Bureau Google Scholar Nielsen Norman Group IDEO Design Kit Design Observer Eye Magazine Typographica AIGA Are.na

Sostav AdIndex Habr Design Mate type.today OTVETDESIGN Blog Figma Blog Adobe Blog Design Week Creative Boom It’s Nice That Brand New

Dprofile Jobs Gorbunov Bureau Exchange Design Mate G8 If You Could Jobs Behance Jobs D&AD Type Directors Club CreativeMornings AIGA Events

Relevance The material aligns with the themes of branding, visual culture, or design practice.Verifiability There is an original publication, author, and an identifiable source.Authenticity Key information is confirmed by the primary source; cross-referenced with other publications when necessary.Timeliness For news, vacancies, and events, the date has been verified; for historical and research materials, age is not a reason for exclusion.Completeness The information is sufficient to analyze the task, process, and outcome—not just to describe the appearance.Material Usage The authors of the images and the terms of their use have been established; attribution is provided.

Case and metadata extraction Monitoring new publications, obtaining links and announcements Searching for new projects and subsequent authorship verification Searching for works and analyzing selected publications Collecting announcements and manually verifying relevance

Lorem Ipsum—an editorial media outlet with partial AI automation, not a channel of fully generated publications.The machine collects, classifies, structures, and assists in formatting the information. A human chooses the topics, formulates the analytical stance, vets the content, and makes the publication decision.