I TURN IDEAS INTO DISTINCTIVE VISUAL IDENTITIES
I combine conceptual thinking, typography, and visual experimentation to create distinctive identities with a strong visual character.
→ BRANDING & TYPOGRAPHY
→ BA CANDIDATE IN COMMUNICATION DESIGN,
HSE ART AND DESIGN SCHOOL
→ DESIGNER AT AZ AGENCY
→ FORMER DESIGN INTERN AT SELA
→ PRACTICING DESIGNER SINCE 2023
HOW I WORK
(01) UNDERSTAND
We define your goals, target audience, and project requirements through a clear brief.↓
(02) EXPLORE
I develop three creative directions, exploring different ways to solve the design challenge.↓
(03) DESIGN
We select a direction, which I develop into a distinctive visual identity.↓
(04) BUILD
I bring all the elements together into a cohesive visual system that works across different touchpoints.Type design → Gerda Font
Typographic design → Anti-calendar
Lettering & visual identity → Gerda Lettering
Editorial design → Scenes from the Last Day on Planet Earth
Brand identity → Zakleeno
I TURN IDEAS INTO DISTINCTIVE VISUAL IDENTITIES
01. THE PROBLEM
How can typography capture the atmosphere of a frozen fairytale?
The challenge was to translate the cold, mysterious world of Hans Christian Andersen’s The Snow Queen and the harsh beauty of the North into a distinctive typographic style.
02. THE SOLUTION
Turning snow and frost into letterforms.
Gerda is a display serif inspired by winter landscapes and fairytale imagery. Its defining feature is the unusual counter-shapes formed between letters, reminiscent of snowballs or punched holes. Delicate punctuation and the absence of ascenders and descenders in the Latin alphabet reinforce its distinctive character.
03. THE RESULT
A typeface with a character of its own.
Gerda brings a bold, wintry aesthetic to posters, banners, music videos, and social media, turning typography into an expressive visual element.
I TURN ABSTRACT IDEAS INTO VISUAL CONCEPTS THAT CHALLENGE CONVENTIONAL WAYS OF SEEING THE WORLD
01. THE PROBLEM
How can a calendar represent time without measuring it?
The challenge was to rethink the conventional calendar as a way of perceiving time. Rather than presenting time as a linear sequence, the project explores how different civilizations have experienced it through cycles, events, rituals, and myths.
02. THE SOLUTION
Capturing all moments in a single point.
The anti-calendar brings together different perceptions of time in a single object. Instead of tracking days or dates, it challenges the idea that time can be measured and transforms the calendar into an object of memory.
