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01 // IN/TERIOR CONCEPT

IN/TERIOR — a specialized media outlet focusing on contemporary interior design trends and spatial transformations. It explores relevant materials, colors, forms, and stylistic approaches, tracking their emergence and diffusion, as well as analyzing how they impact modern interiors.

— «Why did a particular solution become popular?» — «Where did the trend originate?» — «How relevant is it today?» — «How long might it remain in demand?»

Today, there is an overwhelming amount of visual references and new interior design solutions, yet the reasons behind the popularity of certain trends are not always visible in beautiful images. IN/TERIOR helps decipher why the interior environment is changing, where new directions are emerging from, and what place they occupy in contemporary visual culture.

// Media Objective

The primary focus of IN/TERIOR is to make interior design trends understandable by demonstrating not only their visual characteristics but also the context of their origin, development, and potential applications.

// Target Audience

The primary audience will consist of students and emerging interior designers, practicing professionals, as well as individuals interested in design and contemporary visual culture.

// Format

Digital media, with Telegram as the primary platform. The content includes short editorial texts, analytical notes, visual explorations, and thematic collections.

The core principle is not just to show what is becoming popular, but to explain why it is happening and how attitudes toward space are changing.

02 // MEDIA DATA SOURCES

IN/TERIOR brings together visual examples, professional knowledge, and the audience’s experience to explain contemporary interior design. Diverse sources help explore each topic from the perspectives of aesthetics, origin, and practical application.

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Sources are divided into seven groups based on their role in preparing publications. Specialized media and visual platforms help identify recurring solutions; designers' portfolios and professional interviews reveal the author’s intent. Manufacturer data allows for the verification of material properties, while books and research help reconstruct historical context, and reader questions illuminate what requires clarification. For the final material, the editorial team synthesizes information from multiple sources.

03 // DATA SCHEMA WITH HUMAN AND MACHINE PROCESSING SEPARATION

The IN/TERIOR publication preparation process consists of five stages: collection, systematization, analysis, preparation, and release. At each stage, tasks are distributed among the editor, AI, and other automated tools.

Original size 4032x2740

The upper part of the diagram illustrates the services' operation: they gather updates, organize materials, assist with analysis and drafts, and post approved content. The lower part details the editor’s tasks: theme selection, fact-checking, articulating design decisions, and final publication approval. All materials are saved in a central database, complete with sources and review status. Feedback following publication helps refine the thematic plan.

04 // GUIDELINES FOR AUTOMATED SERVICES IN THE SCHEME

For each service in the scheme, guidelines for information handling and boundaries of autonomy are established. These help maintain the accuracy of materials and the IN/TERIOR style when utilizing automation.

Original size 4032x2740

Five modules correspond to the tools from the previous scheme. For data collection and storage, it is essential to maintain sources, use a unified card format, and eliminate duplicates. The AI must rely on verified materials, note contradictions, and report findings to the editor. When preparing the text, it adheres to the media’s explanatory logic, and the publication service releases only the approved version. Decisions regarding credibility, content, and post readiness remain with the human.

IN/TERIOR — источники данных, обработка и автоматизация
Project created at 08.11.2026
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