Working Title: «MAKEUP FOR NON-CONFORMISTS.»Format: a themed digital media outlet focusing on alternative makeup techniques.The media centers on makeup aesthetics such as alt, grunge, goth, emo, punk, and cyber. The primary focus is not on showcasing finished looks, but on education—explaining techniques, analyzing methods, selecting cosmetics, and adapting complex makeup to an individual’s style.The media’s goal is to help the audience master alternative makeup, learn to create unique looks independently, and experiment with their appearance.Main content formats:Step-by-step instructions for creating makeup looks.Analysis of specific techniques (smokey eyes, graphic eyeliner, unconventional blending).Breakdowns of makeup worn by musicians, models, and characters.Collections of affordable cosmetic products.Tips on combining colors and textures.Analysis of common mistakes and how to correct them.Primary distribution channel: Telegram. Additional platforms include Pinterest and VK.

Several groups of sources are used to create content.

1. Professional Sources:

Interviews and materials from makeup artists.

Educational beauty platforms.

Professional masterclasses.

Publications on makeup techniques.

These are used to obtain reliable information on techniques, tools, and cosmetic products.

2. Visual Sources:

Pinterest.

Instagram and TikTok.

Photos from fashion shows.

The looks of musicians and alternative culture figures.

Archival photographs of subcultural movements.

These are used to find references, study aesthetics, and analyze visual techniques.

Comments and feedback from subscribers.

Photos of students' makeup looks.

Answers to surveys.

Suggestions for future topics.

This is used to build community and determine audience interests.

Official manufacturer websites.Ingredients and instructions for cosmetic products.Reviews and comparative testing.Cosmetic store catalogs.These resources are used to prepare recommendations and select available cosmetic alternatives.

Automated services handle tasks related to data collection, sorting, and technical preparation:

Collecting links to interesting publications and visual references.

Recognizing text and extracting information from materials.

Automatically transcribing interviews and video clips.

Sorting materials into thematic categories.

Creating draft publications based on collected information.

Scheduling post releases.

Gathering statistics on views, reactions, and audience engagement.

The editor and author are responsible for the substantive and creative aspects:

Selecting relevant sources and references.

Verifying the accuracy of information.

Analyzing and interpreting makeup techniques.

Preparing original instructional content.

Reviewing cosmetic recommendations.

Creating visual layouts.

Final editing and publishing of materials.

Engaging with the audience and moderating comments.