Maison Marashlyan — packaging design
Maison Marashlyan is a premium handbag brand that bridges the timeless elegance of European minimalism with the soulful heritage of Armenian culture. Each design tells a story, combining modern functionality with the artistry of tradition.
This project aimed to redefine how luxury is experienced, focusing on packaging and promotional materials that elevate the brand’s identity and customer journey.
Handbag Stand
Most brands overlook the importance of how a handbag exists in the home. I created an elegant and functional stand that not only gives the bag a dedicated place but also transforms it into a centerpiece. The stand doubles as a stabilizer within the packaging, reducing unnecessary filler materials while ensuring the bag stays secure and beautifully presented.
Classic Packaging
The packaging design embraces timeless simplicity with vertical ribbon straps reminiscent of suspenders, adding both structure and charm. Unlike conventional designs, it opens from the top, offering a fresh unboxing experience. Armenian manuscript excerpts featuring bird motifs are subtly integrated, symbolizing the brand’s values of spirituality, heritage, and renewal.
Limited Edition Packaging
For the exclusive collection, I designed vibrant packaging inspired by traditional Armenian carpets, reimagined through graphic processing. These dynamic patterns are transformed using Maison Marashlyan’s signature design system, creating a bold and unforgettable impression.
Exhibition Stands
The exhibition stands combine the rich textures of traditional Armenian carpets with sleek, minimalist metal legs, creating a floating effect that feels both modern and rooted in heritage.
To complement the display, I developed custom prints for handbags featuring Armenian carpet details, showcasing their beauty in harmony with the stand design.
Maison Marashlyan and other fashion projects
