THE HOUSE OF TRUTH
The task was to create an anidemist for the House of Truth cultural attraction centre, located in the former building of the newspaper Truth.
The idea of the concept was to create a newspaper called Truth. The main element of the brand style was the rethinking of the flexible news line system, which met from issue to issue and included the name of the newspaper, date and title. It is it that is central to the mock-ups and allows for different variations in logos, slogans, additional information, events and dates.
The logo is a re-thinking of the very first title of the newspaper Truth, and the existing font has been upgraded by adding specific sites.
The mock-ups refer to the column structure of the newspapers. Poles form columns, and messages are written between them with a central blackout, as are the headlines in Truth.
