The house of truth. Cultural space
The House of Truth is a new cultural space in Moscow based on the site of the newspaper Truth, whose restoration is planned in the future.
==History==The brand style is based on the architecture features of the newspaper ' laquo; Truth ' raquo; and the structure of the building built space. Thus, the logo reflects not only the visual features of a house made of lines and having an extended shape, but and functional: the sign resembles a stack of papers, a also the array of headlines and the basic text in the report that sends to stories and the original destination of & laquao; The House of Truth»
We’re not we could not understand the history of the building and that’s courage, with which it was called: cultural space shows and shapes the true notion of art exactly so just as the publisher once broadcasts exclusively true news to people.
Our brand style is — it’s true and nothing but truth, and it’s highlighted by the irony copiing that is attractive to young people, a also restraint and sharpness that reflects the older segment of the audience
Each host — is such a an independent message as well as a thematic column in a newspaper. We’re saying to the audience in word: visiting cultural space, and you’re using our products, you’re going to get closer to the truth, for example, is reflected in pencils, which you’re going to stagger; you’re going to get closer to true.
The purpose of our branding was to build the link between modernity and the legacy of designism, which was not it was only the main course of that era, but and it was reflected in new and the modern form of design, architecture and art. Read, watch and main — believe <laquo; The House of Truth»
