Territorial brand of Gzhel village
Gzhel is included in the list of the most recognizable symbols of Russia.
When studying the currently existing tourist cluster «City of Gzhel», I wanted to make some changes so that the territory would sparkle with new colors. I would like to do this for an audience that will perceive Gzhel not just as paintings in blue and white, existing at the moment, but also as a unique territorial object with high tourist, social and cultural attractiveness. My task was to create a simple and convenient navigation, as well as to increase the attractiveness of the village for local residents and attract tourists.
Corporate identity
To create a logo, I started looking for what Gzhel had already used for all this time. While searching, I came across the coat of arms of the village of Gzhel and immediately thought that the coat of arms or flag is always associated with a place and territory. Also, in addition to the coat of arms, when searching, I often came across a firebird on the paintings of Gzhel. Since this bird is an important symbol for Gzhel, I took it as the basis of my logo and came up with a lettering that could be combined with a bird.
Logo
Logo in primary colors
The main elements of the identity of the territorial brand «Gzhel» is a pattern system based on the symbols I created for the tourist route, and a simplified version of the logo is also used.
Character-based pattern
Font pattern
A pattern based on a simplified logo
Urban space
Navigation system
I collected 25 points in a tourist route and built the optimal order. In the developed application, people can choose any route category where certain places of interest will be offered, but since everything is individual, if you want to visit something additionally, you can edit the route for yourself.
Poster map
Tickets
Brochure
Souvenir products
Bag, hats, jackets and umbrellas
Shoppers and T-shirts
badge
Puzzles
Boxes
Packages
App
The Gzhel application is designed to attract tourists to the village by providing more accessible information about the possibilities of this place.
The application provides users with the necessary and up-to-date information about attractions, tourist sites, services and events in the village.
Routes
In the «Routes» section, the user can choose any route he likes or create another one based on his preferences.
The map shows accurate data so that a person does not get confused and can navigate along the path, which can be turned on separately.
Guide and Poster
In the «Guide» section there is detailed information about each historical object. There is also an audio guide where you can listen at your own pace about the sights you are interested in.
The poster is made according to the events and interesting places of Gzhel. Here you can see announcements of concerts, exhibitions, excursions and various events.
Accommodation, meals and contests
There is an opportunity to get acquainted with places of residence and food, read reviews, see detailed information and find a place for your comfort!The «Contests» section is made so that after the trip our users do not just delete the application, but can take part in various types of contests and count on winning.
