«Draft» is a media publication focused on literacy in advertising and digital space. The project dissects real advertising banners, brand posts, websites, and product listings: it identifies errors, explains Russian language rules, and suggests ways to correct them. Particular attention is paid to the appropriateness of colloquialisms and linguistic play within a specific text. Visual «before and after» breakdowns, short guides, and reader discoveries help cultivate a more meticulous approach to language and create well-written, clear, and expressive content.