Contemporary Culture Explorers

New artistic movements, cultural trends, context

Technology & Digital Art Enthusiasts

VR, AR, AI, interactive technologies, digital scenography

Active Theatre Audience Members

Unconventional performances, recommendations, new formats of spectator experience

Young Theatre Professionals

Professional case studies, interviews, technologies, and stage experiments

Media Thematic Structure

The editorial structure of «AKT» is built around six thematic areas.

1. New Forms. Immersive, interactive, site-specific, and hybrid theater.
2. Technology. VR, AR, AI, digital media, and interactive solutions.
3. Audience. New ways of participating in and interacting with a performance.
4. Space. Theater in the city, unusual locations, and digital environments.
5. Experiments. Projects at the intersection of theater, art, film, and technology.
6. People. Directors, artists, technologists, and other creators of new theatrical projects.

These thematic areas allow for the organization of information into categories and maintain a diversity of publications.

Publication Formats

How does the media handle information?

«AKT» features several content formats:

• Explanatory Articles — detailing new theatrical concepts and technologies.
• Analytical Materials — dissecting specific projects and artistic decisions.
• Interviews — introducing the experience of directors, artists, and technical specialists.
• Collections and Guides — recommending performances and providing practical information for the audience.
• Video — a brief introduction to technologies and theatrical experiments.
• Audio Podcasts — exploring individual topics through sound and voice.
• Interactive Publications — polls, quizzes, and audience engagement.

To create publications, media utilizes several types of data.

1. Factual Information — Dates and venues of performances. — Titles of productions and theatrical projects. — Names of directors, designers, and cast members. — Description of the concept and artistic intention. — Information on technologies used.

2. Expert Information — Interviews with creators. — Commentary from theater specialists. — Professional research. — Analytical articles on contemporary artistic practices.

3. Visual Data — Photographs of performances. — Videos from shows and rehearsals. — Scenography sketches. — Images of digital set designs and interactive systems.

4. Audience Data — Search queries. — Popular topics and questions. — Interests of thematic communities. — Reactions, comments, and publication statistics.

Thus, media does not work with a single stream of information, but rather integrates factual, expert, visual, and user data.

1. Primary Sources

Information directly from participants in the theatrical process: — Official websites of theaters and performance venues. — Websites of festivals and cultural institutions. — Press releases and official announcements. — Interviews with directors, designers, and technicians. — Official pages of theatrical projects.

These are used to gather factual information and primary commentary.

2. Professional and Research Sources

— Specialized theater publications. — Research on contemporary performing arts. — Professional platforms and international theater organizations. — Analytical publications on digital art and new technologies.

These are used to gain context, professional evaluation, and deeper analysis.

3. Media and Social Platforms

— ZONG. — Teatr. — SCENA. — Afisha Daily. — Teatral. — St. Petersburg Theater Magazine. — HowlRound. — IETM. — European Theatre Convention.

These are used to monitor the cultural agenda, find interesting projects, and analyze how other media approach the subject matter.

4. Analytical Services

— Wordstat. — Keywordtool. — TargetHunter. — LiveDune.

These are used to study audience interests, search queries, thematic communities, and competitor activity.

Data Application

• Identifying topics that interest the audience.
• Discovering questions for which there are not yet clear answers.
• Determining in-demand formats.
• Analyzing competitor content.
• Generating topics for future publications.
• Evaluating the effectiveness of the editorial strategy.

Analytical services help determine potential audience interest, but they do not replace editorial judgment regarding a topic’s significance.

MACHINE PROCESSING

Automation— Monitoring specified sources. — Searching for publications by keywords. — Gathering and extracting information. — Text and speech recognition. — Preliminary classification of materials. — Identifying names, dates, titles, and terminology. — Creating executive summaries. — Drafting outlines and title options. — Collecting statistics and generating reports.

HUMAN EDITING

Editorial Process

— Determining the significance of the information topic. — Selecting the theme and editorial angle. — Fact-checking against primary sources. — Assessing the veracity and quality of the information. — Analyzing the artistic and cultural context. — Collaborating with experts and conducting interviews. — Developing an authorial stance. — Final editing and material approval. — Verifying rights for images and other assets. — Making the publication decision.