Maison Marashlyan — rebranding
Maison Marashlyan is a premium handbag brand where timeless European elegance meets the soulful heritage of Armenia. Each piece is a story, blending minimalist sophistication with cultural richness.
This project reimagines the brand’s identity through packaging, promotional materials, and forward-thinking concepts that connect the past with the future.
The brand identity uses classical typographic style inspired by traditional book layouts. This timeless foundation is enriched with elements of Armenian heritage, creating a harmonious blend of sophistication and cultural authenticity.
Shapes and Symbols System
Inspired by the architectural plans of Armenian churches, the design system introduces elongated forms that evoke both cultural depth and European refinement.
Each collection is defined by a unique shape, seamlessly integrated into advertisements, tags, catalogs, and social media. This approach captures the harmony between two distinct yet complementary worlds.
Mini-Book on Patterns
Every handbag includes a mini-book that tells the story behind its pattern. These thoughtfully crafted materials not only inform but also invite customers into the brand’s cultural narrative, turning each purchase into a meaningful connection.
Brand Website
The website reflects the brand’s essence with a minimalist structure, elegant typography, and striking visuals. It provides a platform to explore the intricate details of the products while sharing the cultural stories that make them unique. This digital space is designed to create an immersive experience, fostering a deeper connection with Maison Marashlyan’s vision.
On our product pages, we share valuable insights into the intricate details of our creations. By highlighting the cultural symbols embedded in each design, we invite viewers to connect with our story and establish a meaningful bond through shared heritage.
Soft-Screen Bags
Looking to the future, the brand envisions handbags made from soft, flexible screens that display captivating Armenian landscapes. This innovation bridges tradition and technology, offering a bold reinterpretation of cultural storytelling in the fashion world.
