Typoapocalypse Digital Art Exhibition
The concept of the exhibition borrows plot trails from films about the living dead. The research of visual metaphors and their translation into typographic language shows two parties: the defending (which longs for order and structure) and the attacking (which introduces disorder and randomness).
Typography immersed in the unusual apocalyptic context will call into question the main purpose of fonts and layouts, which is to be readable and legible to convey information to the reader.
The attacking party.
Broken motion metaphor (1—breaking out the body, 2—twisting when infected, 3—walking with a crooked leg, 4—collision with others)
Font character: ®—pungent, (O)—dangerous, (A)—unstable, (X)—pressive
Attacking font (Latin, normal style)
Points of the attacking glyphs
Pungent elements architecture
Viral font. Stable alphabet invaded by irregular glyphs that violate the logic of forms.
Viral style of the attacking font
Passive search phase (normal font style)
Active attack phase (viral font style)
The defending party.
Metaphor of a tense gap (1,2,3,4—the struggle of two sides and the minimum enclosing space between them)
Formation of letters (minimum intra-letter space, tilt and pressure of large bars on both sides)
Defending font (Latin, normal style)
Points of the defending glyphs
Viral font.
Viral style of the defending font
Forming a fence in a regular style
Fencing violation by the viral glyphs
Viral and regular styles of attacking and defending fonts
Typosters. Font compositions that reflect different layers of typography’s immersion in the apocalyptic environment.
For posters, a typobase of protagonist fonts has been collected (they are legible, clear): Golos UI VF, PP Editorial New (2019), CSTM Xprmntl 02 (2018), Inter (2016) and uniquely designed Protection (2022).
Antagonistic cryofonts (unpredictable on the plane, incorrect) are Comic Sans (1994), Lobster (2010), Papyros (1983) and uniquely designed Transformation (2022).
1—Rhythmic collision of two fonts, 2—First misalignment of letters
3—Imbalance of sizes and layers, 4—Zero leading and chaotic letters
5—Mixing many viral fonts, 6—Pulling out letters inside a module
7—Viral module with an overabundance of chaotic letters, 8—Distribution of viral glyphs
An AR exhibition shows posters against apocalypse.
Colliding the sides by placing posters in corners
Filling the four corners of space
Entrance to the poster exhibition by scanning the code. Storage of AR content: https://readymag.com/u177385953/3691741/
The font lab where cryofonts live. They are currently frozen to be used in design projects, being secretly monitored in the modules of the three-column grid.
Observe the behaviour of the fonts: https://readymag.com/u791065472/2489644/
