The results are in! The award ceremony will take place at the TELLING STORIES FEST on 24 May, 2024.
Registration for the event
HSE ART AND DESIGN SCHOOL and the Faculty of Creative Industries have established the Folk Crafts as a Brand nomination as part of the international student online competition HSE CREATIVE OPEN.
The goal of the competition is to gather original ideas and spectacular projects in all areas of design, contemporary art and fashion on one platform and to gain the attention of the creative community to the development of jobs in the industry.
Students from any university, regardless of the location they are based at, can participate in the competition.
About the nomination
Thinking of traditional handicrafts as local brands or brands with a global name, we suggest to consider «rebranding» as a goal of updating the identity and subject basis of a handicraft, broading the understanding of brands.
From our point of view, the work should be done in the field of increasing brand awareness and its history through objects of the environment, games and media. In order to reach this goal, it seems logical to create umbrella brands «around» the handicraft itself, and its products as well. A subject environment that supports, but does not blur the value of examples of folk art. Defining the boundaries of such an umbrella brand is also one of the goals of the competition.
The main idea of the nomination is to show the most acute and relevant solutions in the field of modern design that are possibly beyond the traditional ideas about the genre.
The Culture of the Republic of Uzbekistan in Modern Design special nomination
As part of the HSE CREATIVE OPEN award, the Institute for Tourism Development of Uzbekistan, together with the Institute for Creative Industries Development and HSE ART AND DESIGN SCHOOL, are launching a «The Culture of the Republic of Uzbekistan in Modern Design» special nomination!
The purpose of the special nomination is to collect relevant solutions in the field of modern design based on the intangible cultural heritage of the Republic of Uzbekistan and emphasize its significance in the global context and role in revealing the tourism potential of the Republic of Uzbekistan.
Follow the link in order to participate 👆
Terms and requirements
The submitted work must stand out by having an inventive concept and graphic solution. The visualization must show the functionality and recognizability of the graphic solution in relation to various media and forms.
Nomination partners
Gruppa is a Moscow-based art studio practicing and developing graphic design solutions influenced by local cultural heritage, folk traditions, and historic paradigms. It was founded in 2015 by the designers Dasha Anikeeva and Kirill Borisov.
«NEW RUSSIAN» — a project about rethinking the national cultural code, local identity and the contemporary cultural landscape. The author of the project is Alexandra Fedorova.
Gzhel Porcelain Factory traces its history back to 1818, when the founder of the porcelain dynasty, Yakov Vasilyevich Kuznetsov, opened his first enterprise. Now «Gzhel Porcelain Factory» is the number 1 enterprise for the sale of traditional Gzhel porcelain with hand painting.
The POLE Center for the Development of National Culture and Crafts is a cultural and educational cluster that forms an environment and conditions for the development of authentic visual culture and applied art. A laboratory for designers and artists, providing educational, technical and financial resources to aspiring talented authors.
Currently, the Foundation operates and owns five sites and all of them are cultural heritage sites.
Khokhloma is a brand that preserves the basics of folk art craft and adapts it for the modern world. Based on the centuries-old traditions of Khokhloma painting, it combines the skill of artists of the factory «Khokhloma painting» and a fresh look of modern designers.
«Khokhloma» inspires a dialog between the past and the present, supporting the masters of the craft and creating collections in which traditional ornaments receive a new incarnation. Among the landmark projects is a collaboration with designer Alyona Akhmadullina, which opens the way for the craft into the world of fashion and object design.
List of possible product categories and projects
Branding and identity: Packaging: a box, a bag, cards. Souvenirs / merch: notebooks stickers magnets pin badges posters
Fashion design: T-shirts sweatshirts / hoodies raincoats umbrellas tote bags socks hats scarves gloves head scarves
Object design: tableware (a tea set) lunchboxes servise for 6/12 people mirrors vases furniture lamps Lego-like construction sets gingerbread, chocolate figures and confectionery (shape and packaging)
Children’s rooms: furniture, wallpaper, textiles, plush toys, lamps, play sets
Environmental design: Small architectural forms (SAF)
Supergraphics: murals decorative interior panels for public spaces (train stations, airports, hotels, restaurants, tea houses, etc.) children’s playgrounds theme parks amusement arcades (including VR rooms) museum projects and city route projects with AR and media accessible via QR codes, including audio and games textile collections for home, restaurants and hotels
Illustration, comics, animation, game design: board games children’s explainer apps with animation for the little ones (alphabet, counting) children’s books (including electronic ones) games apps animation
Competition stages
October 1 — start date to upload projects on the platform May 12 — project submission deadline May 24 — presenting voting results
Jury
— Natalia Logutova — Yulia Blucher — Natalia Strizhkova — Irina Shalugina - Tatyana Khrapko - Yulia Sheremetova - Maria Stepanova — Yaroslav Subbotin - Ekaterina Pavelko
Kirill Borisov and Dasha Anikeeva are creators of the creative studio GRUPPA, founders of the decorative approach in design, authors of a manifesto on modern design and beauty, researchers of Russian visual identity.
Alexandra Fedorova is the author of the project «New Russian // Cultural Code».
Anastasia Pravednova is the creative director of Gzhel Porcelain Factory, an art critic, a lecturer of the Znanie Russian society
Nikita Klimchuk is the chief designer of Gzhel Porcelain Factory
Irina Batkova is a designer, an artist, the founder of the Sirinbird premium brand of silk stories about Russia.
Anastasia Krylova is an expert in design and industry communications
Alexandra Falishtynska is a philanthropist, curator, collector, founder of the Center for the Development of National Culture and Crafts POLE foundation and the projects the.DOT.home, Dacha A, Usadba na Berezo.
Natalia Boeva is the head of the Lace Museum in Vologda.
Kang Xiuji is a professor and doctoral supervisor. Currently, he is the dean of the School of Design and Art and the deputy Party committee secretary at the Communication University of Zhejiang.
Nazira Begim is the Founder of the «World Nomad Fashion Festival», Burana Fashion Week, «Podium Kyrgyzstan» magazine, Costume designer of the Kyrgyz National Academic Drama Theater named after. T. Abdymomunov.
Zafarbek Sulaimanov is the Chairman of Association of Fashion and Textiles of the Kyrgyz Republic, Co-founder of sewing factory «Aziashveiprom».
Aizhan Bekkulova is the Chairman of the Union of Craftsmen of Kazakhstan, Advisor and Honorary Member of the Asia-Pacific Region of the World Crafts Council.
Olga Kuznetsova is a fashion Expert, Head of the Belarusian Association of Young Designers, Owner of «Kantsapt Krama», the 1st platform for young designers in Belarus.
Sergey Birichev is the director of the V.A. Favorsky Institute of Graphics and Book Art of the Book of the Moscow Polytechnic University. Head of educational programs in the field of Design, designer, photographer, member of the Moscow Union of Artists, winner of international competitions EPICA AWARDS, ADCR AWARDS, etc.
Nadezhda Abzaeva is a fashion designer, art critic, founder of the conceptual fashion brand ABZAEVA.
Gimranova Dilyara Gabdlkavievna is the director of the Memorial Museum of Rizaeddin Fakhreddin, PhD in philology, Honored Worker of Culture of the Republic of Tatarstan.
Anton Yaroshchik is a designer, stylist, costume and fabric artist. Chief fashion designer of JSC «Fashion Center», designer of the «DaDomu» project, member of the Belarusian Union of Designers.
Prizes
I place 50 000 rubles II place 30 000 rubles III place 20 000 rubles
References
Degree Programmes
HSE ART AND DESIGN SCHOOL offers the following academic directions: «Communication design», «Interior design» and «Illustration and comics», where students can receive education a bachelor’s and master’s degree and participate in short-term study opportunities. A project-based approach to learning, the creation of a professional digital portfolio, practice teachers and involvement in real creative industries allow our alumni to become winners of international awards, employees of successful companies and studios, high-class professionals in the fields of design, fashion, contemporary art, photography, theater, programming, game design, media, advertising, cinema, animation, sound art and visual effects.
Contacts
HSE ART AND DESIGN SCHOOL Moscow, Malaya Pionerskaya st., 12 creativeopen@hsedesign.ru Get in touch with the event coordinators