As part of the HSE CREATIVE OPEN award, the Institute for Tourism Development of Uzbekistan, together with the Institute for Creative Industries Development and HSE ART AND DESIGN SCHOOL, are launching a «The Culture of the Republic of Uzbekistan in Contemporary Design» special nomination
The purpose of the special nomination is to collect relevant solutions in the field of modern design based on the intangible cultural heritage of the Republic of Uzbekistan and emphasize its significance in the global context and role in revealing the tourism potential of the Republic of Uzbekistan.
Students from any university, regardless of their location, can take part in the competition.
The task of the nomination
Create a project that is inspired by the rich cultural heritage of the Republic of Uzbekistan.
Explore elements of Uzbekistan’s cultural heritage, such as traditional crafts, music and dance, oral folklore, rituals and holidays.
Based on these, develop a unique concept that highlights the significance of the selected cultural heritage elements both in the context of Uzbekistan and the international stage. Pay attention to how your project can contribute to the country’s tourism potential.
Requirements
Submitted works must stand out by having an original concept and graphic solution.
This nomination accepts both implemented projects and conceptual ideas with worthy visualizations.
The project must consist of
- A cover and a project title;
- A brief overview of the research of the selected cultural element;
- A formulation of the concept (positioning, target audience, unique offer);
- Visual hypotheses of identity or subject component, detailed version of solution development with several (6-10) mediums, advertising communications, social media design, merch.
Prize fund allocated by the Tourism Committee of the Republic of Uzbekistan
🥇1st place — 10 million soums (UZS) 🥈2nd place — 7 million soums (UZS) 🥉3rd place — 5 million soums (UZS)
Stages of the competition
October 1st: Voting results announced
Jury
Natalia Logutova is the deputy head of the Institute of Creative Industries.
Golysheva Elena Vyacheslavovna is the director of the Research Institute for Tourism Development under the Tourism Committee of the Republic of Uzbekistan
Yulia Blucher is the head of the Comics department, the head of the Illustration specialization in the Animation and Illustration department at HSE ART AND DESIGN SCHOOL.
Ekaterina Pavelko is the academic director of the Fashion bachelor’s program at HSE ART AND DESIGN SCHOOL, a fashion editor and a stylist.
Maria Stepanova is the head of the «Object and”Industrial Design» program at HSE ART AND DESIGN SCHOOL, a lecturer, a Member of the Union of Designers of Russia, a curator of exhibition projects.
Yaroslav Subbotin is a lecturer in the «Communication Design» program at HSE ART AND DESIGN SCHOOL.
Contacts
HSE ART AND DESIGN SCHOOL Moscow, Malaya Pionerskaya st., 12 creativeopen@hsedesign.ru Get in touch with the event coordinators
Scientific Research Institute for Tourism Development under the Tourism Committee of the Republic of Uzbekistan Contact person: Khoshimov Shokhrukh Gulomovich For any inquiries: +998 90 630 36 00 Working hours: 9:00–18:00, Mon–Fri 115A Buyuk Ipak Yuli Street, Tashkent, 100057, Uzbekistan