The Mumbai Unsocial By Yana Parelkar — Culture mirror

This project is a part of Culture mirror, it explores fleeting human connections within Mumbai’s urban life, focusing on everyday, unplanned interactions that often go unnoticed. Inspired by the emotional sensibility of Piter FM, it shifts attention from conventional narratives of connection to moments shaped by routine, movement, and chance. By highlighting brief encounters between strangers, the project reveals how empathy and quiet recognition persist within a crowded, fast-moving city, showing that meaningful connection exists in moments rather than outcomes. The brand name is The Mumbai Unsocial!