Contents:
- History: From Academic Project to Startup.
- Concept: Mission and Solution.
- Product: Porcelain Line and Lifestyle.
- Space: Gallery and Laboratory.
- Identity: Visual Code of the Brand.
- AI Processes: Technical Documentation.
Transforming a student research project on museum space into a premium lifestyle brand.
The art of the Russian avant-garde remains confined to museum halls, losing touch with everyday life.
The legacy of the great masters of the Russian avant-garde is often perceived today merely as a static museum exhibit. The visual language that Nikolai Suetin created as revolutionary and «organizing life» has become divorced from everyday life in the 21st century. There is a sharp deficit of high-quality, conceptual interior design objects that blend historical value with contemporary functionality.
Our goal is to reintroduce the energy of the Russian avant-garde into the material world. We transform «museum silence» into the dynamic spirit of modern interior design, creating functional art objects that shape the aesthetics of the future.
We are building a premium brand of home goods and accessories where every product is a synthesis of historical accuracy and innovative technology (3D-printed ceramics, AI-generated patterns, high-tech textiles).
Intelligent Design: We don’t just copy Suetin’s works; we develop his theory of translating color and form into three-dimensional space.
Exclusivity: Limited-edition series that transform utilitarian items into collectible pieces and reliable investments.
Technological Avant-garde: Utilizing AI to analyze the master’s compositions and generate new, relevant patterns that retain the author’s DNA.
Porcelain Line
• Collection: «The Geometry of Everyday Life»
• Contents: Tea sets, decorative vases, collector plates.
• Material: High-quality bone china with underglaze painting.
Lifestyle and Accessories
Assortment: Silk scarves, decorative throw pillows, jewelry brooches. Style: Wearable art and accent décor.
Space — Gallery-Shore (Showroom)
Location: Flagship store in a «Gallery-Shop» format. Style: Constructivism, open space, bright accent walls.
Space — Workshop
«Living Manufactory.» Preserving the traditions of classic Leningrad porcelain. Hand-molding, firing in traditional kilns, and painting workshops where masters apply paint by hand to white porcelain.
Space — Creative Studio (Design Lab)
The designers' «Power Spot.» A space for creative exploration. Archival research, learning based on Suyetin’s sketches, and prototyping new collections.
Identity
Title: SUETIN.NOW (SUETIN.CONTEMPORANEA)
Logo: A combination of Malevich’s square and Suetin’s circle.
Colors: Signal Red, Carbon Black, Arctic White.
Typography: Geometric grotesque (sans-serif font).
Promotional Posters
Concept: «Avant-Garde in the City.» A series of large-scale billboards and city installations across the streets of Moscow. Visuals: A fusion of Moscow’s architecture and dynamic Suprematist posters.
Exhibition Poster
Brand cultural events announcement. Design inspired by 1920s Constructivism. Drawing attention to the gallery and special exhibitions.
Premium Packaging
Identity Carriers
Merchandise — Jewelry Line
Concept: «Geometry in Metal.» Architectural forms by Suyetin, brought to life in silver and enamel. Collection: Earrings, rings, and pendants shaped like architectonic elements.
Merch — Accessories (Tech & Lifestyle)
