It is difficult for parents to let their children embark on their first independent journey. They want to be present at all times and pass on all their life experience to ensure the trip is interesting and comfortable. For teens, however, this is a chance to feel grown-up and self-reliant. They don’t want to constantly listen to «advice.» Wise has offered the perfect solution for both generations—CashTag, digital money markers on the card paired with subtle recommendations.
To ensure teens visit their parents' favorite coffee shop or stop by the city’s best observation deck, parents leave a Wise CashTag on the map. When the teen arrives at the marked location, they receive a short message and access to extra funds.
Parents of teens who are letting their children travel independently for the first time and want to support them without excessive control.
Bronze / Student / Communication Concepts / Creative Advertising Campaign