TWISTO — бренд интерактивных модульных игрушек, созданный на основе учебного проекта «Башня перевоплощений» — https://portfolio.hse.ru/Project/306451. Главная идея — возможность создавать новых персонажей с помощью вращения трёх цилиндрических секций: головы, туловища и ног. Игрушки развивают воображение, творческое мышление и мелкую моторику ребёнка. Фирменный стиль вдохновлён цирковой эстетикой и сочетает яркие цвета и округлые формы.
Промт: A polished, high-resolution 3D toy-style logo scene on a warm cream background features the glossy, rounded red wordmark «TWISTO» arched across the center, with «TURN · MIX · PLAY» in smaller dark lettering beneath. Circus-inspired details—such as a striped cone with a red flag—alongside colorful stars, disks, rings, and cropped corner shapes create a playful carnival atmosphere with soft studio lighting, gentle shadows, ample negative space, and no people. Use the brand color palette: bright red #E63B35, warm cream #F8F3E9, dark graphite #252525, pastel blue #70C8D6, and sunny yellow #F4C64E. Landscape composition, professional graphic design presentation, premium 3D rendering. Final output: JPEG, 3500 × 2480 pixels.
Промт: A polished, grid-based brand guideline board for the children’s toy brand TWISTO sits on a light cream background, combining thin grey dividers, spacious layouts, soft shadows, and playful rounded 3D plastic forms in red, yellow, blue, cream, and charcoal. It presents the TWISTO logo, typography, color palette, logo variations, branded shapes, mockups, patterns, stickers, and Russian-language messaging such as «TURN · MIX · PLAY» and «Крути. Меняй. Играй.» in a clear, professional yet cheerful identity system.
Ссылка на прошлый проект: https://portfolio.hse.ru/Project/306451
Промт: A cheerful landscape poster promotes the «Tower of Transformations, ” an interactive clown-themed installation created for Pencil Fest in Staritsa, pairing bold red Russian headlines, playful circus graphics, explanatory text, and four feature icons with warm, photo-realistic scenes beneath a bridge. The composition highlights the tower’s rotating character cylinders, inviting visitors—especially children—to mix new clown combinations, spark imagination, and enjoy an engaging urban festival experience.
Идея «Башни перевоплощений» получила новое развитие в бренде TWISTO. Масштабный городской арт-объект был переосмыслен как компактная интерактивная игрушка. В новом дизайне сохранились основные особенности первоначального проекта: вращающиеся цилиндры, возможность комбинировать части персонажей и узнаваемая цирковая эстетика. Так появилась TWISTO ORIGINAL — игрушка, которая превращает взаимодействие с арт-объектом в увлекательную повседневную игру.
Промт: A bright, cheerful studio product shot presents the TWISTO circus-themed children’s toy set in crisp 3D realism, featuring the boxed product on the left, an assembled rotating clown tower at center-right, character cards in front, and branded materials on a cream tabletop. Warm lighting, soft shadows, glossy textures, bold red, blue, yellow, and cream colors, rounded carnival props, striped arches, balls, stars, and a tent-like backdrop create a polished commercial scene with no humans—only playful clown illustrations and Russian packaging text.
Промт: A crisp, high-key catalog-style product shot presents a colorful circus-clown stacking tower centered against a plain cream off-white background, with soft lighting, a faint surface shadow, and generous negative space. The glossy cylindrical toy features red-and-white striped tiered roofing topped with a tiny pennant and knob, illustrated clown sections with orange hair, hat, bow tie, bright clothing, polka-dotted pants, striped socks, oversized mismatched shoes, and a two-tier red-and-white circular base, all rendered in bold blue, yellow, orange, and red with clean seams and no other objects or text.
TWISTO FRIENDS — новые персонажи, новые возможности и продолжением коллекции TWISTO ORIGINAL. В основе коллекции лежит тот же принцип трансформации, но вместо цирковых клоунов появились три дружелюбных персонажа: зайчик, медвежонок и котик. Каждая игрушка выполнена в фирменных цветах бренда и состоит из трёх вращающихся секций. Комбинируя головы, туловища и ноги разных героев, ребёнок может создавать собственных необычных персонажей. TWISTO FRIENDS расширяет возможности первоначальной идеи, делая игру ещё более разнообразной и творческой.
Промт: Studio-style, wide and colorful toy advertisement with a playful circus aesthetic: the «TWISTO» logo and Russian/tagline graphics sit on the left, three bright stackable animal towers—bunny, bear, and cat—stand in the center, and an upright product box appears on the right. Soft lighting, pastel background arches, scattered character cards, balls, icons, saturated primary colors, and detailed glossy toy textures create a cheerful children’s game-promo scene focused on rotating, mixing, and inventing new character combinations.
Промт: A clean, photorealistic studio render features three colorful, upright circus-themed stacking toys arranged evenly across a pale cream background, each built from cylindrical sections with a striped conical roof, pennant flag, character panels, and a striped circular base. From left to right: a white-and-red rabbit clown with blue accents, a blue-and-white bear clown in multicolored attire, and a yellow-and-white cat clown with red and blue details—all glossy, richly colored, front-facing, precisely aligned, and softly lit with subtle grounding shadows and no text or clutter.
Коллекция мерча TWISTO продолжает игровую концепцию бренда и переносит его фирменный стиль на повседневные предметы: футболки, сумки, головные уборы, бутылки и аксессуары. Яркие цвета, цирковые мотивы и персонажи TWISTO FRIENDS делают мерч узнаваемым, создавая единую визуальную систему бренда за пределами самой игрушки.
Промт: A cheerful, minimalist studio display showcases «TWISTO» children’s merchandise on cream platforms, blending warm lighting, soft shadows, rounded circus-inspired props, and red, blue, and yellow accents; no people are present. The balanced arrangement includes branded T-shirts, a tote, cap, bottles, notebooks, pencil holder, pouch, character keychains, pins, and bucket hat, all featuring the playful «TWISTO» logo, «TURN · MIX · PLAY» slogan, and whimsical rabbit, bear, cat, or circus-tent graphics.
Магазин TWISTO — яркое и современное пространство, объединяющее игровую атмосферу с функциональным дизайном. Интерьер выполнен в фирменных цветах бренда с использованием натурального дерева, мягкого освещения и округлых форм. Пространство разделено на зоны TWISTO ORIGINAL, TWISTO FRIENDS и фирменного мерча. Центральные подиумы позволяют посетителям познакомиться с игрушками и попробовать их в действии, превращая обычный магазин в интерактивное игровое пространство.
Промт: A bright, photorealistic TWISTO toy boutique unfolds in a playful circus-inspired setting, blending warm wood, cream walls, bold red, blue, and yellow accents, glowing shelves, ring lights, and crisp studio illumination. Colorful stacking toys, plush animals, apparel, branded boxes, and signage—featuring «TWISTO, ” „TURN · MIX · PLAY, ” „ORIGINAL, ” and „FRIENDS”—fill the displays around a central wood-and-light circular platform, with a checkout counter, plants, layered shelving, and no people in view.
КРУТИ! МЕНЯЙ! ИГРАЙ!
Промт: A bright, colorful, photorealistic advertising image for TWISTO, an interactive children’s toy brand inspired by circus aesthetics. A happy young boy wearing a red-and-white striped sweater sits at a wooden table in a cozy, sunlit children’s playroom. He is smiling while rotating the cylindrical sections of a TWISTO toy tower, creating new combinations of clown characters. The toy features three independently rotating cylindrical sections, a red-and-white striped conical roof with a small red flag, colorful clown illustrations, and a checkered circular base. In the background, two additional TWISTO toys with blue and yellow roofs are visible. Illustrated character cards and colorful geometric toys are scattered across the table. Place a large, rounded red 3D «TWISTO» logo in the upper-left corner, with the slogan «TURN · MIX · PLAY» underneath. Add the Russian text «Крути. Меняй. Играй!» and three small instructional icons showing rotation, character combinations, and creativity. Warm natural daylight, realistic materials, soft shadows, joyful atmosphere, shallow depth of field, professional commercial photography, premium children’s toy advertising, brand colors red, blue, yellow and cream, horizontal composition.
Промт: Step into a sunlit, playful children’s corner where a vibrant TWISTO clown stacking toy takes center stage on a wooden shelf, surrounded by colorful books, greenery, plush friends, and circus-inspired décor. The left side features bold branding—“TWISTO, ” «TURN · MIX · PLAY, ” and „Крути. Меняй. Играй!”—while warm bokeh, soft shadows, and bright red, blue, and yellow accents create a polished, cheerful product-advertisement feel.
Промт: A bright, wide toy-commercial scene shows a child’s striped-sleeve hands twisting a colorful clown tower toy on a warmly lit tabletop, surrounded by softly blurred blocks, balls, a circus prop, and illustrated character cards. The playful ad layout features the red «TWISTO» logo with «TURN · MIX · PLAY, ” Russian prompts, and icons highlighting rotation, character mixing, and creating new looks.
Промт: Create a bright, photorealistic advertising image for TWISTO FRIENDS, a children’s interactive toy brand inspired by circus aesthetics. A cozy, sunlit children’s playroom with warm wooden furniture, soft cream walls and colorful decorations. In the foreground, three interactive cylindrical toy towers featuring a bunny, a bear and a cat stand on a wooden table. Each toy consists of three independently rotating cylindrical sections with illustrated characters, a striped conical roof, a small colorful flag and a checkered circular base. The toys are designed in red, blue, yellow and cream brand colors. On the left, place a branded TWISTO toy box and illustrated character cards. In the background, a happy young child wearing a red-and-white striped sweater plays with another TWISTO toy. Add a large glossy red 3D «TWISTO» logo in the upper-left corner, the slogan «TURN · MIX · PLAY» and the Russian text «Крути. Меняй. Играй!». Warm natural daylight, soft realistic shadows, shallow depth of field, premium commercial product photography, playful atmosphere, realistic materials, professional advertising composition, horizontal format.
Серия рекламных афиш TWISTO разработана для продвижения бренда и демонстрации возможностей интерактивных игрушек. Каждый постер раскрывает отдельную идею: знакомство с персонажами, процесс их трансформации и игрушка как подарок. Яркие фирменные цвета, объёмная графика и игровые элементы создают узнаваемый визуальный стиль, передающий атмосферу творчества, радости и веселья.
Промт: A vibrant triptych advertisement for the «TWISTO» children’s toy blends colorful 3D illustrations, playful circus motifs, Russian copy, and bold red «TWISTO» branding with the tagline «TURN · MIX · PLAY.» The three panels showcase transformable animal characters, mix-and-match play features, developmental benefits, and gift-ready packaging through bright primary colors, rounded shapes, stars, confetti, clouds, and polished studio lighting.