Kem’s Wolf’s tourist brand.
The Bohemian Wolf is a historic region in Karelia, located on the coast of the White Sea. It serves as a significant transportation and geographic hub for many people as an important crossing point. Despite this, the territory remains unknown to the public, although several thousand people pass by it every day.
The main challenge is to create a tourist brand for the Kem district based on the historic region of the Kemsk Volta, inviting people to stop on their way. It’s not just a place on the map, it’s a point of pause: a space of silence where you can rest from fuss, take your time, slow down, reflect on the path of life and reconnect with yourself. This idea will help to apprehend tourists passing by and attract new people who want to escape from the city’s runners.
What if Kemy opened his gleming?
Stop at Chem’s Wolf!
