syntax. ребрендинг

Старый визуальный язык проекта был основан на образе кнопок на старых печатных машинках.

Метафора основана на образе книжных корешков, стоящих на полке и напоминающих городской пейзаж. Общий стиль основан на использовании простых геометрических форм и контрастных цветов

Далее я определил цветовую гамму с помощью сервиса Adobe Color

Затем был создан логотип с помощью Chat GPT

Wordmark logo, the word «syntax.» in lowercase letters only, bold extended neo-grotesque sans-serif typeface, tight letter spacing, deep ultramarine blue letters on a flat cream background, the final period is a solid vermilion red square. Centered, flat vector, no outlines, no gradients, no shadows, no extra elements.

С помощью сайта myfonts.com я определил шрифт, который использовала нейросеть. ИИ создал логотип на основе шрифта Helvetica Now Pro Text Black.

1. Poster, 3:4, strictly flat 2D vector illustration, deep ultramarine background #1F3FBF.COMPOSITION: the whole poster is a huge bookcase facade seen straight on, a grid of 4 columns and 5 rows of cells separated by thin cream horizontal shelf boards and thin vertical dividers, the grid runs off the edges of the poster. Each cell holds two to four vertical book-spine rectangles standing upright on the shelf, each spine with two thin horizontal bands near top and bottom; spines differ in height, width and color: cream, light sky blue, and vermilion #E4472B. A few cells hold a small circle instead of books (planets), two or three cells are empty. Exactly three spines in different cells lean at exactly 45 degrees, resting against a neighboring spine, drawn as flat rotated rectangles with the same two bands. The focal point is one tall vermilion spine in a central cell, taller than the others, its top overlapping the shelf board above it as a flat shape. The bottom sixth of the poster is empty ultramarine with no books.TEXT: the only text on the poster is the headline «every voice gets a spine» bottom left in three lines, cream, lowercase, bold extended neo-grotesque sans-serif, normal word spacing so each word is clearly separated, spelled exactly as written; the wordmark «syntax.» top left, cream letters, the period is a solid vermilion square; and the small caption «intergalactic publishing house» to the right of the wordmark, cream, same typeface, spelled exactly as written. No other words.Use the attached poster exactly as shown as the printed artwork: same composition, same colors, same text, same wordmark. Do not redraw, crop, mirror, restyle or retype anything on it; keep its original proportions.Realistic photo, 16:9, 1920×1080: a thin black frame hanging on a plain light gray wall in a minimal interior, straight front view, a small wooden shelf with a vase below, large empty wall space on the right for text. Realistic materials, soft natural lighting, subtle natural shadows and slight paper or vinyl texture only on the surface, the artwork itself stays flat with no added gloss, no embossing, no 3D. The poster fills the frame area of the medium without distortion. No extra text, no extra logos, no other posters.

2. Poster, 3:4, flat vector. COMPOSITION: one single huge ultramarine book-spine rectangle standing vertically in the center, very tall, with two thin horizontal bands near its top and bottom; directly below it a solid vermilion square, together reading as a giant exclamation mark and a full stop. Cream background, lots of empty space. TEXT: the only text on the poster is the headline «a full stop begins a chapter», placed top left in three lines, ultramarine, spelled exactly as written, no other words. LOGO: small wordmark «syntax.» in the bottom-left corner, same typeface, the period is a solid vermilion square. STYLE: Flat geometric vector poster built only from vertical rectangles that read as book spines (each with two thin horizontal bands near the top and bottom) and a few circles as planets and moons. Strict palette: ultramarine 1F3FBF, vermilion E4472B, cream #F2EBDD, rare near-black accent. No gradients, no shadows, no outlines, no textures, no 3D. Swiss graphic design, bold, minimal, generous negative space.bold extended neo-grotesque sans-serif, lowercase only, tight letter spacing.

Poster, 3:4, flat vector, cream background #F2EBDD.COMPOSITION: top third is empty cream sky with one vermilion circle (a planet) in the upper right. Below it, a dense skyline of vertical book-spine rectangles of very different heights and widths, ultramarine 1F3FBF with a few vermilion E4472B ones, two or three tall towers, each spine with two thin horizontal bands near the top and bottom, two tiny circles as moons above the towers. The spines stand on a full-width ultramarine shelf band at the very bottom of the poster.TEXT: the only text on the poster is the headline «books for every galaxy» in the top left in three lines, ultramarine, lowercase, bold extended neo-grotesque sans-serif, tight letter spacing, spelled exactly as written; the wordmark «syntax.» on the left of the bottom shelf band, cream letters, the period is a solid vermilion square; and the small caption «intergalactic publishing house» on the right of the shelf band, cream, same typeface, spelled exactly as written. No other words.STYLE: strict palette of ultramarine, vermilion, cream, rare near-black. No gradients, no shadows, no outlines, no textures, no 3D. Swiss graphic design, bold, minimal, generous negative space.Use the attached poster exactly as shown as the printed artwork: same composition, same colors, same text, same wordmark. Do not redraw, crop, mirror, restyle or retype anything on it; keep its original proportions.Realistic photo, 16:9, 1920×1080: a backlit city light poster in a glass bus stop shelter in the evening, the poster slightly glowing from inside, blurred street in the background, shot at a slight angle. The poster is printed flat on the surface, fully visible and in sharp focus, its text readable. Realistic materials, soft natural lighting, subtle natural shadows and slight paper or vinyl texture only on the surface, the artwork itself stays flat with no added gloss, no embossing, no 3D. The poster fills the frame area of the medium without distortion. No extra text, no extra logos, no other posters.

1. FORMAT: horizontal 16:9 slide, 1920×1080, one product as the hero, centered or on the left third, large empty background space on the right for text.PRINT GRAPHIC: flat 2D vector print made only from vertical book-spine rectangles (each with two thin horizontal bands near top and bottom) and a few circles as planets. Solid fills only, no gradients, no shadows, no 3D, no outlines. Palette: ultramarine 1F3FBF, vermilion E4472B, cream F2EBDD, light sky blue 8FBFFF.PHOTO: realistic studio product mockup, soft even light, sharp focus, flat solid-color seamless background, subtle natural fabric or material texture on the product only, minimal soft contact shadow under the product.LOGO: use the attached «syntax.» wordmark exactly, do not redraw or alter the letters. If no reference is attached: lowercase bold extended neo-grotesque wordmark «syntax.» with a solid vermilion square period.Five paper bookmarks fanned out like cards, on an ultramarine seamless background. Each bookmark is a tall rectangle in a different solid color (cream, sky blue, vermilion) with two thin horizontal bands, resembling a book spine; one bookmark carries the wordmark «syntax.» vertically.2. Use the attached bookmark exactly as shown: the cream bookmark with two thin ultramarine bands near the top and bottom and the vertical wordmark «syntax.» with a vermilion square period in the middle. Do not redraw, change or mirror the wordmark; it reads vertically from bottom to top as in the reference.Realistic studio product photo, 16:9, 1920×1080. A closed hardcover book lies flat, seen from slightly above and slightly rotated, the cover is plain dark charcoal cloth with no print, no title, no logo, no decoration. The cream bookmark is inserted between the pages and sticks out of the top edge of the book at a slight angle, about two thirds of its length visible, so the whole wordmark is clearly readable and in sharp focus, the lower third disappears between the pages, paper edges of the page block visible. Plain solid ultramarine #1F3FBF seamless background. Soft even studio light, a subtle natural contact shadow under the book and bookmark, realistic cloth and paper texture. The book sits on the left third of the frame, large empty ultramarine space on the right for text.
   

FORMAT: horizontal 16:9 slide, 1920×1080, one product as the hero, centered or on the left third, large empty background space on the right for text.PRINT GRAPHIC: flat 2D vector print made only from vertical book-spine rectangles (each with two thin horizontal bands near top and bottom) and a few circles as planets. Solid fills only, no gradients, no shadows, no 3D, no outlines. Palette: ultramarine 1F3FBF, vermilion E4472B, cream F2EBDD, light sky blue 8FBFFF.PHOTO: realistic studio product mockup, soft even light, sharp focus, flat solid-color seamless background, subtle natural fabric or material texture on the product only, minimal soft contact shadow under the product.LOGO: use the attached «syntax.» wordmark exactly, do not redraw or alter the letters. If no reference is attached: lowercase bold extended neo-grotesque wordmark «syntax.» with a solid vermilion square period.Hardcover notebook with an elastic band, slightly angled top view, on a vermilion seamless background. Cream cover with a 3×3 grid of spine cells, one empty, one with a circle, and the wordmark «syntax.» top left of the cover.

1. FORMAT: horizontal 16:9 slide, 1920×1080, one product as the hero, centered or on the left third, large empty background space on the right for text.PRINT GRAPHIC: flat 2D vector print made only from vertical book-spine rectangles (each with two thin horizontal bands near top and bottom) and a few circles as planets. Solid fills only, no gradients, no shadows, no 3D, no outlines. Palette: ultramarine 1F3FBF, vermilion E4472B, cream F2EBDD, light sky blue 8FBFFF.PHOTO: realistic studio product mockup, soft even light, sharp focus, flat solid-color seamless background, subtle natural fabric or material texture on the product only, minimal soft contact shadow under the product.LOGO: use the attached «syntax.» wordmark exactly, do not redraw or alter the letters. If no reference is attached: lowercase bold extended neo-grotesque wordmark «syntax.» with a solid vermilion square period.Cream cotton tote bag hanging straight, on an ultramarine seamless background. A 3×4 grid of small bookcase cells with spines of different heights, two spines leaning at 45 degrees, one circle planet, printed on the lower two thirds of the bag; wordmark «syntax.» small in the top left of the print.2. FORMAT: horizontal 16:9 slide, 1920×1080, one product as the hero, centered or on the left third, large empty background space on the right for text.PRINT GRAPHIC: flat 2D vector print made only from vertical book-spine rectangles (each with two thin horizontal bands near top and bottom) and a few circles as planets. Solid fills only, no gradients, no shadows, no 3D, no outlines. Palette: ultramarine 1F3FBF, vermilion E4472B, cream F2EBDD, light sky blue 8FBFFF.PHOTO: realistic studio product mockup, soft even light, sharp focus, flat solid-color seamless background, subtle natural fabric or material texture on the product only, minimal soft contact shadow under the product.LOGO: use the attached «syntax.» wordmark exactly, do not redraw or alter the letters. If no reference is attached: lowercase bold extended neo-grotesque wordmark «syntax.» with a solid vermilion square period.Cream cotton tote bag hanging straight, on an ultramarine seamless background. [PRINT GRAPHIC] A 3×4 grid of small bookcase cells with spines of different heights, two spines leaning at 45 degrees, one circle planet.

1. FORMAT: horizontal 16:9 slide, 1920×1080, one product as the hero, centered or on the left third, large empty background space on the right for text.PRINT GRAPHIC: flat 2D vector print made only from vertical book-spine rectangles (each with two thin horizontal bands near top and bottom) and a few circles as planets. Solid fills only, no gradients, no shadows, no 3D, no outlines. Palette: ultramarine 1F3FBF, vermilion E4472B, cream F2EBDD, light sky blue 8FBFFF.PHOTO: realistic studio product mockup, soft even light, sharp focus, flat solid-color seamless background, subtle natural fabric or material texture on the product only, minimal soft contact shadow under the product.LOGO: use the attached «syntax.» wordmark exactly, do not redraw or alter the letters. If no reference is attached: lowercase bold extended neo-grotesque wordmark «syntax.» with a solid vermilion square period. Folded cream t-shirt, top view, on an ultramarine seamless background. A small horizontal skyline of vertical book spines, ultramarine and vermilion, centered on the chest, with the wordmark «syntax.» under it; on the collar label the vermilion square only.2. Use the t-shirt exactly as shown: same cream cotton fabric, same cut, same flat print of a small horizontal skyline of book spines with the wordmark «syntax.» under it on the chest, same collar label. Do not redraw, change, resize or simplify the print.Create a realistic lifestyle photo, 16:9, 1920×1080: a person seen from the waist up, cropped just below the chin so the face is not visible, standing straight and facing the camera, arms relaxed at the sides, wearing this t-shirt in a regular relaxed fit. The chest print is centered, fully visible, in sharp focus and clearly readable, the fabric has natural soft folds and falls naturally over the shoulders and chest. The person wears plain dark trousers without logos, no jacket, no other layers covering the shirt. Plain solid ultramarine seamless studio background, soft even daylight, shallow natural shadows, realistic cotton texture. The person is placed on the left third of the frame, large empty background space on the right for text.The print stays perfectly flat like screen printing, it does not look raised or embossed. No extra text, no extra logos, no other garments with graphics.

Use the attached «syntax.» wordmark exactly as shown on the flash drive; do not redraw, mirror or retype it. The period is a solid vermilion square.Realistic macro product photo, 16:9, 1920×1080, shallow depth of field, the object fills most of the frame. A slim ultramarine 1F3FBF USB flash drive with a smooth matte plastic body and a silver metal connector lies diagonally across the frame, the wordmark «syntax.» printed on the body in cream, lowercase, bold extended neo-grotesque sans-serif. A thin silver ring attached to the end of the drive holds a small flat acrylic keychain charm shaped like a book spine: a vermilion E4472B vertical rectangle with two thin cream horizontal bands near the top and bottom, rounded corners, a small hole at the top with a short silver chain. Next to it a tiny cream round charm like a planet on the same ring. The charms are flat solid-color acrylic with a clean glossy edge, no 3D graphics, no engraved relief.Plain solid cream #F2EBDD seamless background. Soft even studio light, realistic contact shadows, natural material texture, sharp focus on the wordmark and the charm. The objects sit on the left two thirds of the frame, empty cream space on the right for text. The print stays flat like pad printing. No extra text, no extra logos, no other objects.

Realistic photo of a rooftop billboard on top of a modern building against a clear pale blue daytime sky, slightly low angle, 16:9, 1920×1080, the billboard fills most of the frame, soft natural daylight, realistic metal frame and spotlights.BILLBOARD ARTWORK, strictly flat 2D vector, solid fills only: deep ultramarine 1F3FBF background. Bottom left: three upright cream and light sky blue book-spine rectangles standing on a thin cream shelf line, each with two thin horizontal bands near top and bottom. From them a diagonal trail of six more book spines, rotated exactly 45 degrees, rises toward the upper right, each spine slightly smaller than the previous one, in cream, light sky blue and vermilion E4472B, as if flying away. In the upper right a huge vermilion circle (a planet) cropped by the edge of the billboard, plus two small cream circles as moons. Large empty ultramarine space in the upper left.TEXT ON THE BILLBOARD: the only text is the headline «your books fly to other galaxies» in the upper left in three lines, cream, lowercase, bold extended neo-grotesque sans-serif, normal word spacing, spelled exactly as written; in the bottom right corner on a small cream block, the wordmark «syntax.» in ultramarine, the period is a solid vermilion square, and under it the caption «intergalactic publishing house» in ultramarine, same typeface, spelled exactly as written. No other words.The artwork stays perfectly flat like a printed vinyl poster: no 3D, no depth, no perspective inside the artwork, no drop shadows, no gradients, no glow, no textures. Palette: ultramarine, vermilion, cream, light sky blue. Swiss graphic design, bold, minimal.