«Umka» — это бренд детской косметики с безопасными составами. Вся косметика разработана с учётом особенностей детской кожи: гипоаллергенные формулы, которые легко смываются и не вызывают раздражений.
Элементы айдентики



Плакаты

Айдентика бренда «UMKA»


Продукция
Стартап, созданный с помощью ИИ
Бренд детской косметики «UMKA» стал детским спа-салоном, который специализируется на безопасном уходе за детьми и объединяет заботу о здоровье, красоте с игровыми элементами: дети учатся основам гигиены и ухода за собой через увлекательные игры, мастер-классы и интерактивные процедуры.
За основу стиля были взяты идеи из проекта «UMKA».
В ходе создания стартапа были использованы нейросети Leonardo.ai, ideogram.ai, Recraft, ChatGPT
Логотип
Prompt: Minimalist vector logo for a children’s spa called Umka Spa. Simple, clean design with neutral pastel tones (beige, soft gray, light cream). In the center, include a single symbol that represents both child care and self-care, such as a small bubble, star, or gentle flower. Add a subtle child-friendly element, like a cute animal, toy, or playful shape. Keep overall design minimal with only 1–2 extra elements if needed. Brand name Umka Spa in black below the logo, modern font. Focus on minimalism, elegance, and a playful, child-friendly look.
Логотип
Определение шрифта


Шрифт
Шрифт я определила с помощью сайта
Определение цветов логотипа
Цветовая гамма
Цветовую гамму я определила с помощью сайта
Паттерн
Prompt: the first pattern: a cute illustrated seamless pattern featuring bears, stars, planets, and clouds, drawn in a Japanese minimalism style. Use soft pastel colors — beige, light blue, and light pink — to create a warm, gentle, and playful feeling suitable for children’s spa products.
Prompt: an abstract seamless pattern made of rounded organic shapes and smooth color blobs in the same pastel palette (beige, light blue, light pink). Avoid harsh outlines or contrasts — keep the look soft, modern, and calming.
Нейросеть


Паттерны
Цвета паттернов
Цвета первого паттерна
Цвета первого паттерна
Цвета второго паттерна
Цвета второго паттерна
Продукция
Prompt: Design a collection of children’s body care products for the brand Umka Spa. Include items such as a gentle body wash, body lotion, and bath oil. The packaging should be minimalist and refined, made in soft pastel shades like blush pink, mint, lavender, and creamy beige.
Prompt: Design a collection of children’s facial care products for the brand Umka Spa. Include items such as a gentle face cleanser, moisturizer, and face mask. The packaging should be minimalist, elegant, and child-friendly — made in soft pastel tones like light pink, beige, mint, and lavender.
Prompt: Design a collection of children’s spa essentials for the brand Umka Spa. Include soft, rolled towels, toothbrushes, and toothpaste tubes arranged neatly together. The design should be minimalist yet playful — using soft pastel tones such as mint, blush pink, lavender, and cream.
Изображения были сгенерированы нейросетью
Продукция
Упаковка
Prompt: Generate a high-quality horizontal 3D render of a minimalist and cute paper shopping bag design for a children’s spa brand called UMKA SPA. Show two bags of different sizes side by side. The design should match the visual style of the brand’s body care products — soft pastel colors (peach, lavender, beige, cream), rounded shapes, and clean typography.
Сгенерировано
Упаковка
Пространство
Prompt: Luxurious yet playful kids’ spa interior — a dreamy, fairy-tale space in warm beige tones with soft pastels, golden accents, gentle lighting, and whimsical details like stars, clouds, and cute animal motifs, creating an elegant, soothing, and magical atmosphere of comfort and wonder.
Prompt: Luxurious yet playful kids’ café interior — a dreamy, fairy-tale space in warm beige tones with soft pastel colors, natural wood textures, golden accents, and cute details like stars, bears, and clouds. The atmosphere should feel cozy, elegant, and imaginative, blending the charm of a magical children’s world with the sophistication of a premium family café.
Спа-салон
Промо-материалы
Prompt: with a cute bear logo and pastel colors on a bus stop sign in a modern city street, bright daylight, friendly and calm vibe.
Prompt: A realistic mockup featuring the phrase «Умка забота с малых лет» in modern Cyrillic typography. The design should look clean and friendly, symbolizing warmth, childhood care, and trust. Include soft pastel colors (light blue, white, and gentle beige). The text should appear naturally on a product mockup — for example, on a baby product packaging, children’s cream tube, or a soft cotton fabric label. The lighting should be soft and natural, giving a cozy, professional look.


Плакаты
Prompt: pastel minimalist children’s spa slippers for a kids spa salon, no text or logos, soft plush or cotton material, pastel pink slippers for girls and pastel blue slippers for boys, cozy and high-quality, modern Scandinavian design with clean lines and gentle rounded shapes, subtle decorative stitching or piping, displayed on a neutral light background with soft natural lighting, calm, elegant, and relaxing spa atmosphere
Халаты
Prompt: pastel pink children’s spa slippers for girls, no text or logos, soft plush or cotton material, cozy and high-quality, minimalist Scandinavian design, shaped like cute animals (bunnies, bears, kittens) with subtle playful details such as small ears, embroidered faces, or tiny bows, gentle rounded shapes, displayed on a neutral light background with soft natural lighting, calm, cozy, and elegant spa atmosphere
Prompt: pastel blue children’s spa slippers for boys, no text or logos, soft plush or cotton material, cozy and high-quality, minimalist Scandinavian design, shaped like a cute lion with small ears, embroidered face, and subtle mane details, rounded and comfortable shapes, displayed on a neutral light background with soft natural lighting, calm, cozy, and elegant spa atmosphere.


Тапки
Использованные ресурсы
Нейросети: Leonardo.ai, ideogram.ai, Recraft, ChatGPT
Для создания промптов я использовала ChatGPT
Для определения шрифта и цветов: MyFonts и Adobe Color




