About me
Hi, I’m Lisa, a communication and media designer.I work with concepts and meanings, create branding and visual identity, design books and magazines, adapt the graphics of a digital product to the company’s business objectives. I do 3D visualizations, create presentations, design events and merch.
Branding of cultural projects.
Turning meanings into conceptual design.
Stages of project creation
1 — The research part
We define your goals, positioning, target audience, project concept and timeline.2 — Concept and sketches
I turn the meanings of your project into deep metaphors and visual solutions.3 — Design development
I develop the project to the final version based on your feedback.4 — Guidelines
I develop guidelines for ease of use and give away all files prepared for print or digital use.
Branding
When I create a branding or visual identity, I conduct the research part: I study the brand/project, its target audience, final goals and objectives.
After that, I find a deep and multifaceted metaphor for the visual part of the brand, turning all the meanings and ideas into an understandable visual language.
Rebranding «X Blagoveshchenskaya Fair on Pinega»
Branding · Promotion · Font · Merchandising · Commercial project · 2026
Brief
To make a rebranding for the X Blagoveshchenskaya Fair on Pinega in order to attract a new audience and interest local residents in organizing the fair.My role
I designed typefaces, logos, created attributes for organizers and souvenirs for tourists.Decision
Visual identity design based on archival canvases with embroidery, typeface design based on the charter. Patterns from embroidery fragments.Outcome
A full-fledged rebranding of the fair, printing of all the designed elements, and a photoshoot in a life.
Branding of Rostov the Great
Branding · Promotion · Merchandising · Commercial project · 2026
The project won a competition from the Moscow Museum of Design.
Brief
Create branding for the city so that it becomes attractive for tourists.My role
I have fully developed the branding: the logo, corporate pattern, posters and merch.Decision
The visual code of the city is highlighted — windows of different types. A pattern is made up of them, with the ability to use windows as photo frames.Outcome
Full-fledged branding of the city, rave reviews from the administration.
Branding for a design studio «NLD»
Branding · Promotion · Communication strategy · Study project · 2025
Brief
Develop a branding and communication message for the audience.My role
I have developed a creative task, a communication metaphor, a creative idea, as well as a logo and promotion.Decision
The «fifth element» was chosen as a metaphor for a creative message to the audience.Outcome
Communication is based on connecting people with design using furniture from this design studio.
Editorial design
When creating multi-page publications, whether books, magazines or calendars, I build the layout of the spread so that all the material is arranged organically, with the proper number of levels.
Microtypography plays a special role in creating multi-page publications, and I use it to create the right accents.
The book «Multicolored Space»
Book · Microtypography · Study project · 2026
