Professional Portfolio
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Project Manager with 2.5 years of experience in creative industries. I specialize in organizing internal and external communications, achieving over 6K new subscribers in four months, producing more than 10 pieces of content weekly, and coordinating 60+ events for diverse audiences.I have been teaching advertising marketing for over a year at the largest university east of the Urals: 1,200 academic hours, over 80 original practical assignments, and scientific guidance on business cases.
@rusakovastasia 8 995 650 75 85
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«Management in Creative Industries» | Master’s Program
• National Research University Higher School of Economics* | 2026«Socio-Cultural Activity» | Bachelor’s Program
• Siberian Federal University | 2024
Professional Retraining
• Practical Psychology | 2026• Producing in Creative Industries | 2025
• Entrepreneurship | 2024
• Media Design and Digital Product/Service Development in Creative Industries | 2024
• Philosophy in Digital Reality | 2024
Professional Development
• Startup as a Thesis. Practical Workshop for Educators | 2026• Partnership Agreement: What to Agree Upon When Entering a Business Partnership | 2026
• The Working Idea: From Hypothesis to Market | 2026
• Core Communication and Productive Interaction Skills | 2026
• Conflict Resolution Skills | 2026
• Developing E-Courses in the Moodle LMS System | 2026
• Planning and Implementing Lessons in the Electronic Educational Environment | 2026
• SFU Corporate Services | 2026
• From Idea to Start-Up: First Steps in Entrepreneurship | 2024
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Siberian Federal University | Sept. 2025–Present
• Assistant, Department of Advertising and Socio-Cultural Activities
SFU Institute of Gastronomy External Relations Center | Nov. 2025–Feb. 2026
• Advertising Manager
KGBUK Krasnoyarsk Art Museum of V.I. Surikov | June 2025–Aug. 2025
• Researcher, Communications Department
KGAUK Krasnoyarsk Music Theater | Aug. 2024–May 2025
• Public Relations Manager
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CASE 1. PROMOTING THE «PUSHKIN MAP» PROGRAM
Krasnoyarsk Music Theater
Area of Focus:
Responsible for attracting a young audience to the theater through the «Pushkin Card» program—via the theater’s socio-cultural projects. I promoted the program through official channels, primarily social media, highlighting the opportunities and events available under the program. I recruited proactive media volunteers to cover the theater’s events. I appointed four young artists and directors of the theater as ambassadors for the program, tasking them with discussing the «Pushkin Card» on their personal pages. I supplemented the campaign with giveaways (such as Яндекс. Stations) among cardholders who purchased the highest number of tickets. One of the most effective projects was hosting career guidance lectures titled «Creator of One’s Destiny.» As a result, attendance grew steadily—by 4% monthly.Original size 5262x2586
«Creator of One’s Own Destiny»
A lecture series covering the internal workings of the institution and real industry case studies, led by leading theater specialists. The project took place in theaters and universities across Krasnoyarsk—SFU, SibSU named after M. F. Reshetnev, KGPU named after V. P. Astafyev, and SGII named after D. Khvorostovsky. The project achieved a 68% attendance rate for the theater’s performances using the special promo code «PUSHKARTA.»CASE 2. SHAPING INTERNAL CORPORATE CULTURE
Krasnoyarsk Music Theater
Activity Highlights:
Established a unified internal communication system for the staff and developed a cohesive corporate culture for the theater. Revitalized the corporate group—a central channel for internal theater communications, featuring personal greetings for birthdays and work anniversaries. Organized welcome events in the entrance area timed to the start of the creative season, «February 23rd,» «International Women’s Day,» and other seasonal celebrations. Fostered the staff’s sports culture: organized the team’s participation in tennis and bowling tournaments, and hosted themed days such as «Siberian Day.» Organized social initiatives involving employees, including a humanitarian aid drive for the «Alkin Home» animal shelter. Initiated the staff’s participation in the nationwide civil and patriotic movement, «Immortal Regiment.» Formed and currently manage the theater’s volunteer movement. During my tenure, I organized over 60 in-house corporate events.Original size 5262x2586
CASE 3. PARTNERSHIP INTEGRATIONS
Krasnoyarsk Music Theater | Alfa-Bank
Objective
To secure supplementary funding through sponsorship partnerships.Result
I approached a representative from Alfa-Bank with a collaboration proposal and established a partnership that included placing sponsor brand elements throughout the theater grounds. I fully implemented all integration requirements: logo placement on posters in the entry zone, invitations, and informational inserts in program booklets for performances; placement of table tents in the buffet area; informational signs and mirror surface decals; featuring on the theater’s website under the «Partners» section; displaying video clips on screens; setting up roll-up banners in the lobby; and mentioning the bank via voiceover before performances. Separately, I launched a payroll project—a program offering debit cards to theater staff, complete with a motivational campaign in staff-only areas.
CASE 4. PARTICIPATING IN THE LAB
The Grand Kids Festival
under the direction of People’s Artist of the Russian Federation Sergey Bezrukov
Task
Ensure the operational organization of the Big Children’s Festival laboratories at the Krasnoyarsk Music Theatre venue (Krasnoyarsk, 2025).Result
Coordinated the work of the organizers; Managed guest seating as well as the placement of camera operators and performers. Organized a post-show discussion—including seating, microphones, and discussion moderation.CASE 5. IMPLEMENTING A NEW FORMAT
Krasnoyarsk Music Theater
Objective
Find a new promotion format for the play «Fight with Shadow.»Result
Proposed an open dialogue format—an analysis of the play’s characters with an invited expert. Organized an open dialogue with clinical psychologist Olga Andreevna Dolganina, director of the «Vysota» center and clinic.Event attendance—80 participants—theater staff and audience members. The format has been adopted into the theater’s activities as a new initiative.
CASE 6. REPUTATIONAL PR
V.I. Surikov Art Museum of Krasnoyarsk
Objective:
Organize media coverage for the reconstruction of a museum space as part of the Museum Night «Night at the Mansion: The Real Future.»Outcome:
Prepared press materials centered on a major news hook and placed information in the following media outlets: Vesti.Krasnoyarsk, Channel 7, 1-line, Newslab.ru, NGS24, Afisha Krasnoyarsk, Krasnoyarsk FM, Radio Dacha, Russkoe Radio, and others. Expanded the museum’s partner network by securing participation in the event with social media mentions from: the Krasnoyarsk Youth Orchestra, the Actor-Director’s Company, the mobile coffee shop «Jacques-Yves Gusto, ” the music groups „Legche“ and tucktuckfun, cultural DJ Aganika, the „Opera Mondays“ project, and the bar „Vtoroe Dykhaniye, ” with the involvement of the Illegal Bar team and Elena Skrymyna. Conducted four giveaways for event attendance during media live streams; Managed risks by purchasing 150 raincoats after successfully completing all budget approval stages.Original size 5262x2586
