My name is Arina,

I am a graphic designer specializing in photo manipulation and retouching, as well as creating posters and covers for a variety of purposes

In this section, I would like to present real commercial projects I have worked on as a designer and share what working with clients looks like in practice. I will focus on my main areas of expertise: photo manipulation and retouching, as well as designing posters and covers for a variety of purposes

Through these projects, I will demonstrate how design addresses specific needs, adapts to an existing visual identity, and helps capture the audience’s attention

One of my longest-running commercial projects is my collaboration with Alla Dukhova’s TODES dance studio, which has continued for almost four years. Over this time, the project has become a regular part of my design practice and has allowed me to establish a consistent workflow with the client

I joined the project after the client had already established its visual identity, so my role was not to develop a brand identity from scratch. Instead, I work within the existing visual system, maintaining brand recognition while creating designs for new events

So, the studio started receiving posters for master classes. In the first case, these were series of posters for periodic master classes held during the dance season

Any poster is adapted to three formats: square (1080 by 1080 pixels), post (1080 by 1350 pixels) and story (10080 by 1920 pixels)

don’t you think blue is used almost everywhere.

Firstly, it is the studio’s signature color, and secondly, I often suggest making a poster in warm colors, but the customer chooses blue every time

Most of my work for TODES involves designing materials for dance intensives, which take place approximately twice a year, in winter and summer. Each intensive lasts between five and seven days. During this time, participants attend masterclasses in different dance styles led by well-known instructors and experienced professionals

The intensives also play an important role in the development of dancers within the studio. TODES has regular dance groups that perform approximately every two to three months, as well as performance teams that take part in events much more frequently. These teams perform at festivals, travel to other cities, and represent the studio at various venues, becoming one of the most visible faces of the brand

My role is to create the visual materials for each new intensive. Approximately every six months, I work on the design for an upcoming event, taking into account its specific features, the information provided, and the studio’s established visual identity

One of the defining features of this project is its recurring nature. Each new intensive presents a separate design challenge while continuing the visual story of previous events. This means maintaining a recognizable style while exploring new visual approaches that allow every event to feel unique

Full design of the intensive

This is just a small part of the work.

Over nearly four years of working with TODES, I gained experience working with a regular commercial client, learned how to take into account the specifics of an already established visual style, and how to create materials for regular events. This project combines my skills in graphic design, image work, and poster development, and also demonstrates how consistent visual communication helps maintain a brand’s image

I am particularly interested in photo manipulation and image retouching. This field allows me to go beyond the original photograph and create entirely new visual concepts by controlling composition, lighting, color, and atmosphere. I enjoy transforming ordinary product photographs into complete advertising visuals that look realistic while capturing the viewer’s attention

With the development of AI and generative models, this process has become much more convenient. I can now use AI to explore different compositions, create environments, and generate an initial image before refining it manually. I adjust product details, lighting and shadows, textures, perspective, and other elements that contribute to the realism of the final result. For me, AI is a tool that helps me reach the right visual concept more quickly, while the final quality still depends on design skills and attention to detail