I’m a graphic & brand designer focused on turning meaning into visual form.I believe that good design starts with an idea, not just aesthetics. I explore the character of each brand and translate its values into a distinctive visual language. Through branding, packaging, and typography, I create thoughtful visual experiences where every detail has a purpose. I aim to make brands not only recognizable, but meaningful and memorable.Explore my work and see how meaning takes shape.

A charity fashion market by the Vremya RASsveta Foundation, bringing together fashion, conscious consumption, and social impact. Held twice a year, the event features clothing from local, premium, and mass-market brands, with all proceeds supporting children with autism spectrum disorder (ASD).

The visual identity connects fashion with a meaningful cause. Cross-stitch patterns form recognizable fashion-inspired symbols, reflecting the idea of giving clothes a second life. A structured modular grid brings geometry and consistency to the visual language.

An independent jewelry brand that transforms everyday life into a playful experience through natural stone accessories. Blending traditional craftsmanship, contemporary art, and street culture, the brand challenges trends with irony, boldness, and attention to detail. Each piece is handcrafted with a focus on texture, color, and form, becoming more than just an accessory. It is a personal statement, created for those who aren’t afraid to stand out and see jewelry as an extension of their personality, mood, and individuality.

Natural stone is just as organic as food. Its textures and colors invite you to look closer, explore, and indulge. The visual concept brings together the raw beauty of natural stones, the aesthetics of Asian street food, and elements of Chinese culture. Chopsticks, sauce stains, tea bags used as packaging, and restaurant receipts transformed into typographic grids become key elements of the brand’s playful and unconventional visual language.

An independent botanical skincare brand rooted in craftsmanship, scientific research, and the atmosphere of the forest. Created for people who feel connected to nature but value proven skincare effectiveness, the brand brings together artisanal production and science, the forest and the laboratory, local roots and a spirit of exploration. Unlike mass-produced natural cosmetics, the brand maintains a personal approach, with its founder directly involved in both product development and communication, while production remains small-scale and workshop-based.

The visual identity is inspired by a journey through northern landscapes, viewed from a personal, slightly fairytale-like perspective. Soft, pastel-hued scenery evokes sketches and travel memories, while a structured grid and monospaced typography balance organic forms with scientific precision. Graphic symbols resemble map markers, and labels—inspired by collectible stamps—transform each product into a travel artifact. A hand-lettered logo and tactile materials evoke a sense of craftsmanship, playful naivety, and natural imperfection. Together, these elements form a visual language built around four key themes: nature, travel, craftsmanship, and exploration.

The achievements and contributions of remarkable women often remain overlooked or underappreciated. To bring greater visibility to their stories, celebrate their impact, and inspire others, the project proposes an annual festival dedicated to recognizing women’s achievements across different fields.

The visual identity draws inspiration from experimental analog photography and film manipulation before the digital era. Scratches, erasures, and physical damage to photographic film become key graphic techniques, transforming images through intentional imperfections. These interventions create a bold, expressive visual language that challenges traditional ways of seeing and reflects the festival’s mission to bring overlooked women and their stories into focus.