Hi, I’m OlesyaI develop visual identities, branding, visual communications, and packaging design. My approach focuses not only on aesthetics but also on the concept, character, and overall consistency of each project.Another area of my practice is type design. I create original typefaces that become part of a project’s visual language and can also be made available for other designers to use.
From idea to visual realization.
I start every project by studying its features, history, and values. This helps me identify the main idea, which becomes the foundation for the future design.
Shchedry Knizhny
Rebranding for a book festival where books donated by publishers and individuals are sold to support victims of domestic violence. The funds raised are used to provide assistance to victims of violence.
Nizhegorodskoe Schastye
This is a brand of confectionery that allows you to immerse yourself in the sweet and architectural traditions of Nizhny Novgorod.
Typefont Clarity
A thin, handwritten, slanted font that has rhythm and distinctive features in the form of a slight curve both in the letters themselves and at their edges.
Every brand is unique, with its own story, character, and values. I believe that these qualities should form the foundation of its visual identity.
That’s why I begin each project by exploring what makes a brand distinctive. My goal is to bring all its elements together into a cohesive visual system that reflects its personality, communicates its values, and feels authentic.
