Brief Smokva is a café built on the goodness of fruit — cakes, tarts, jams, and pastila. Its core value is a healthy lifestyle, so everything is natural and sugar-free. Smokva makes life sweeter with fruit.Problem the identity had to convey the juiciness of the products and their bright taste while keeping a cozy, warm vibe.Solution I explored concepts ranging from soft to firm and chewy, looking at the fig from different angles — as a fruit, a texture, and a mood.

Brief Saive is a facial care studio that brings a touch of nature and ancestral wisdom into the lives of modern women. Through cosmetology treatments with organic skincare and a relaxing atmosphere, clients feel better both inside and out.Problem in today’s world, there’s little time for self-care. Skin needs gentle care, and the soul needs calm.Solution treatments with natural ingredients are combined with meditation in a lying position — two beneficial things at once help people save time.

Brief Saive is a natural skincare brand that brings a touch of nature and ancestral wisdom into the lives of modern women. With regular home care, customers can improve their skin and take time for themselves — at the level of a professional treatment.Problem in today’s world, there’s little time for self-care. Skin needs gentle care, and the soul needs calm.Solution masks with natural ingredients improve skin condition and help you relax and take time for yourself. Metaphor: applying a face mask as immersion in water — it relaxes and restores you. Idea: blurred flowers (the key ingredients) convey a state of relaxation and the feeling of being in the flow of a river.

Brief Vremya Novatorov creates an educational environment where a child undergoing cancer treatment or in remission can explore their interests, try new things, and turn ideas into real opportunities for the future.Problem long-term cancer treatment can disrupt a child’s usual educational and social rhythm. The child falls out of the environment where interests, independence, and ideas about the future are formed.Solution an educational environment where a child can keep growing and building a picture of the future regardless of the circumstances of treatment.Novator’s Diary — each participant receives a basic folder with age-appropriate content, where they can collect lesson materials, personal notes, exercises, and achievements.Design challenge: to keep a mood of acceptance and kindness without pity — a hospital feeling without heaviness, giving children confidence in their own abilities.