Goal. To explain the semantic origins of colors and to demonstrate how those meanings evolve. Initial milestones for the first six months: 1,000 subscribers, an average post reach of no less than 30% of the audience, and consistent resharing.

Platform and Rhythm. The primary channel will be Telegram, supplemented by VK and VK Clips. Two posts per week: the main post, «Why Is It Like This?», every Tuesday, and a short segment, «Color of the Week, ” every Friday. Formats include: standard post, carousel, video script, audio, meme, and poll.

Audience. Curious humanities students aged 18–25, designers, illustrators, and story enthusiasts aged 25–40.

Unique Selling Proposition (USP). Color as evidence: we read the era through color. Each post addresses a single „why.“ Signature visual system: every post features its own illustration, with the color itself as the main character.

Post Template. Hook (question) $\rightarrow$ narrative (3–5 sentences) $\rightarrow$ „what this tells us about us“ (1–2 sentences) $\rightarrow$ routine hashtag. Length: 600–900 characters.

What Media Needs from the Data. Verified facts with dates and figures, copyright-free imagery, insights into what subscribers are reading and sharing, and signals regarding currently trending topics.

Scholarly articles and books (Google Scholar, NEB)—dates, authors, research. What we obtain: manual searching, saving the link, and a summary. Limitation: copyright protection requires us to summarize, not copy.Wikipedia and Wikidata—primary orientation, dates, and links to original sources. What we obtain: MediaWiki API or manual retrieval. CC BY-SA 4.0 license: source citation is required; this is not considered final verification.Museum websites (e.g., Smithsonian)—histories of objects and pigments. What we obtain: manual searching. We cross-reference with a secondary source.Historical press and journals—original sources (trade journals, Punch). What we obtain: digital archives and libraries. Only summaries are used; quotes must be shorter than 15 words.

The Met Collection API — data and images of works. Keyless API. CC0 only for Open Access objects.

Smithsonian Open Access API — object photos, documents. Keyed API api.data.gov. CC0 for open objects; some objects lack files.

Wikimedia Commons — historical illustrations and photos. Search and API. Each file has its own license, and attribution is often required.

AI Image Generator — images in the brand’s style. Generation via prompts. No real people, logos, or reproductions of artworks.

Telegram Channel Statistics — reach, subscribers, shares. Built-in analytics for the owner. Only data from the channel itself.Polls and comments — which topics and formats are popular. Telegram polls, channel chat. Responses are voluntary, and the sample size is small.TGStat — growth and reach of similar channels. Available via website or API with a token. Registration is required for the API; access conditions can be found on the website.

Yandex Wordstat, Google Trends — what color-related queries are growing. Viewing on websites. They show dynamics, not exact numbers.Calendar of events (Pantone Color of the Year, anniversary of discoveries) — topics tied to a date. Manually sourced from official websites. We verify dates with the organizations.

Topic Selection (HUMAN). Input: thematic plan, trends, event calendar. Output: weekly topic.Material Gathering (MACHINE). Museum search and APIs collect sources. Input: topic. Output: source cards with link, date, and license.Fact-Checking (HUMAN). Cross-referencing dates and figures across two sources; if discrepancies exist, return to step 2. Output: verified facts card.Drafting and Formats (MACHINE). The AI generates text based solely on the facts card and creates variations: carousel, video, audio. Input: facts card, post template. Output: draft.Illustrations (MACHINE). The neural network generates 3–4 image options based on the prompt in the established brand style. Input: prompt and overall style prompt. Output: image options.Editing and Approval (HUMAN). The editor refines the text, selects an image, and sets the status to «approved.» Output: approved post.Publication (MACHINE). The scheduler publishes only materials with the «approved» status. Output: post in Telegram and VK according to the schedule.Analytics (MACHINE). The script collects reach, shares, and reactions and sends a report weekly. Input: channel data.Conclusions and Planning (HUMAN). The editor decides what to change in themes, formats, and publication timing. Output: revisions to the thematic plan. The cycle then returns to step 1.

General Guidelines for All Services

1. Nothing is published without the «approved» status, which is assigned in step 6.
2. The service does not decide which topics to cover or which facts are accurate.
3. Doubts or lack of data necessitate contacting an editor, not making assumptions.
4. Readers are informed that illustrations were generated by an AI; this is noted in the channel description.

• Input: weekly topic. • Output: source cards: link, access date, author, license, summary of fact. • Permitted: open APIs (Met, Smithsonian, Wikimedia) and pages that allow automated access; closed sites are skipped and noted. • Prohibited: copying entire texts, bypassing access restrictions, considering Wikipedia as factual confirmation. • Communicates to the person: if a single source is found or sources contradict each other, marks it as «requires verification.»

• Input: A verified fact card and post template. • Output: Text marked «Draft» and versions tailored for carousel, video, and voice formats. • Permitted: Retelling the card in your own words, shortening, adapting to the format, and suggesting titles. • Forbidden: Adding facts, dates, numbers, names, or quotes not present in the card; inventing dialogues or «historians’ opinions.» • Text requirements: Length of 600–900 characters, a casual tone using the informal «you,» irony, and quotes no longer than 15 words; mark every date and number with «[verify]» until the editor confirms them. • Special rule: If Meta, Facebook, or Instagram are mentioned, add the footnote «(recognized as an extremist organization and banned in the Russian Federation).» • Communicates to the person: If data is lacking, it writes «no data» instead of making assumptions.

• Input: Image description and overall channel style prompt. • Output: 3–4 post options. • Permitted: Flat collage from paper forms within the theme’s color palette; historical scenes used as illustrations. • Prohibited: Real people and recognizable faces, logos and trademarks, copies of existing paintings, posters, and covers, famous characters, text within the image. • Special Rule: A historical scene must be presented as an illustration, not a documentary photograph; archived images from museum databases are used only with their license. • Communication to the person: The editor always makes the final selection of the image.