Hello! My name is Maria Turchina.
I do branding and marketing for fashion. Basically, I help brands build their image and bring it to the places where people meet it: websites, photo shoots and exhibition stands. I like to lead a project from the very first idea to the launch and keep the whole team in sync.
Four stories inside
Story 01. Bogdan Grebenyuk pop-up
Story 02. Noyan jewelry
Story 03. EVIBAR skincare
Story 04. Threads of Despair
Story 01. Bogdan Grebenyuk
How a brand DNA became a real space
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The challenge
Bogdan Grebenyuk is a fashion brand with a bold character. For HSE Design the brand needed a pop-up stand, a place where people can feel this character with their own eyes.
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My part
We were a team and split the work equally. I worked on the brand DNA analysis and on the printed items for the stand: the badges and the poster.
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The idea
First we looked closely at the brand DNA: colors, shapes, materials and mood. Then we used these codes as the language of the stand.
What we made
A pop-up stand for the festival, built in the colors of the brand, with a poster and branded badges for visitors. A person could stop, look at the clothes and take a small piece of the brand home.
The stand was built for the festival and we presented it as our course project.
Story 02. Noyan
Armenian culture in modern jewelry
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The challenge
Noyan is a jewelry brand that grows from the cultural code of Armenia. We wanted it to feel fresh and modern and still carry the spirit of the country.
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My part
Team work with equal roles. I was responsible for visual.
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The idea
Our research started with Armenian ornaments, modernist architecture and national symbols. From there we found the main image of the brand: strict modern forms with a clear link to Armenian culture.
What we made
A brand name, a visual identity, a jewelry collection and packaging. The collection uses forms from Armenian modernist buildings, and the packaging continues the same language.
We also designed the Zvartnots box for the brand.
Story 03. EVIBAR
Two projects, one skincare brand
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The challenge
EVIDENT and DERMABAR were two separate projects. Our job was to bring them together into one skincare brand with one clear platform.
My part
I was the process director. I planned every step, kept the deadlines and made sure the team moved in one direction. The brand website is also mine, I designed it from scratch.
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The idea
EVIBAR is a hybrid skincare brand. It combines an online AI skin diagnostic with offline consultation spaces. The idea is in the slogan: precision of science, lightness of touch.
