Лупус: ребрендинг

Сервис круглосуточной доставки перекусов.
Особенностью является меню, которое состоит из полезных продуктов/снеков/напитков, что снижает чувство вины за ночной заказ.
Основной сегмент — молодые люди 18–35 лет, жители крупных городов, активно пользующиеся цифровыми сервисами и привыкшие заказывать еду через приложения. Для них важны скорость, простота, понятный интерфейс и здоровые продукты питания.

Design an original, bold and highly recognizable logo for LUPUS, a contemporary 24/7 healthy food delivery startup. The brand combines fresh healthy food products, convenient delivery and confident urban street culture.
Logo concept: Create a distinctive, stylized wolf head symbol inspired by the brand’s dark navy anthropomorphic wolf mascot. Use sharp angular ears, narrowed expressive eyes and a subtle confident grin, simplified into a clean, memorable graphic silhouette. The wolf should feel clever, energetic, slightly mischievous and premium, not scary or overly aggressive. The symbol must remain recognizable at small sizes.
Typography: Pair the symbol with the word «LUPUS» in bold custom lettering, using a heavy, condensed, slightly angular sans-serif style. Strong geometric construction, distinctive letterforms, balanced spacing, powerful visual weight. The typography should feel modern, youthful and sporty, with a subtle streetwear aesthetic.
Color palette: Deep midnight navy as the primary color, vibrant hot pink as the signature accent, with optional acid lime or warm orange details. Create a strong, high-contrast composition.
Style: Contemporary vector logo design, flat colors, clean edges, simplified geometry, professional brand identity, iconic silhouette, visually balanced, minimal and versatile. Suitable for food packaging, juice bottles, snack pouches, delivery bags, clothing, stickers and mobile app icons.
Composition: Centered logo on a plain warm off-white background. Show the wolf symbol and the «LUPUS» wordmark together as one cohesive identity. No mockups, no 3D effects, no gradients, no complex textures, no extra illustrations, no slogans, no additional text, no watermark.

Create an original brand mascot for LUPUS, a bold 24/7 healthy food delivery startup. A charismatic anthropomorphic dark navy wolf with sharp but friendly facial features, expressive pale lavender eyes, angular ears and a confident mischievous grin. Contemporary urban character design, sophisticated graphic illustration, strong recognizable silhouette, subtle athletic attitude, clean stylized shapes, carefully controlled highlights, limited palette of deep navy, hot pink, acid lime and warm orange. Full body, neutral three-quarter pose, isolated on a warm off-white background, professional brand character design sheet, premium visual identity.

Create a premium commercial product visualization for LUPUS, a bold contemporary healthy food delivery brand operating 24/7. The product is a freshly made sandwich in individual branded packaging.
PRODUCT: A delicious triangular wholegrain sandwich with visible fresh lettuce, tomato, cucumber and cheese, neatly wrapped in a modern paper sleeve. The sandwich should look appetizing, fresh, realistic and ready to eat. Show a small exposed section of the sandwich so the ingredients are clearly visible.
BRAND IDENTITY: Feature a distinctive stylized dark navy wolf-head emblem with sharp angular ears, narrowed lavender eyes and a confident mischievous grin. The wolf graphic should feel energetic, clever and slightly rebellious, consistent with a modern urban streetwear-inspired healthy food brand.
PACKAGING DESIGN: Matte cream paper sleeve with a large deep navy graphic area, bold hot-pink diagonal stripe indicating the flavor, geometric shapes inspired by wolf claws, and a prominent wolf emblem. Use bold, condensed, angular sans-serif typography. Leave a clean, clearly defined area for the product name «LUPUS» and the flavor name «TURKEY & GREENS». Make the layout visually striking but organized, with strong hierarchy and generous negative space. Avoid excessive decorative elements.
ART DIRECTION: Contemporary editorial food photography combined with bold graphic branding. Three-quarter front view, sandwich positioned centrally, soft directional studio lighting, subtle realistic shadows, detailed bread texture, crisp fresh ingredients, realistic paper material, professional commercial advertising quality.
COMPOSITION: Single hero product, isolated against a warm cream background with a subtle pale lavender shadow. Landscape 4:5 product-presentation composition, premium studio setup, sharp focus, cohesive color grading, visually consistent with the LUPUS wolf logo and packaging system.

Create a premium commercial product visualization for LUPUS, a bold contemporary healthy food delivery brand operating 24/7. The product is a single-serving pouch of crunchy nut granola, designed as part of a cohesive branded healthy snack collection.PRODUCT: A premium resealable stand-up pouch filled with crunchy granola clusters, roasted almonds, cashews, pumpkin seeds, sunflower seeds and dried cranberries. Show a small transparent window on the front revealing the real ingredients. The product should feel nutritious, delicious, convenient and suitable for an active urban lifestyle. Realistic food textures, appetizing ingredients and carefully arranged granola clusters.BRAND IDENTITY: Feature the same stylized dark navy wolf-head emblem used in the existing LUPUS logo, with angular ears, narrowed pale lavender eyes and a confident mischievous grin. Keep the wolf’s design consistent with the existing mascot, sandwich packaging and fruit cup. The personality should feel energetic, clever, youthful and slightly rebellious, combining healthy food with contemporary urban street culture.PACKAGING DESIGN: A modern matte stand-up pouch with a resealable zipper and a premium tactile finish. Use warm cream as the main packaging color, a large deep navy graphic panel and one bold diagonal hot-pink stripe. Incorporate subtle geometric shapes inspired by wolf claws and sharp angular forms. Place the wolf-head emblem prominently on the front. Use bold, condensed, angular sans-serif typography consistent with the LUPUS brand identity. Include the product name «NUT CRUNCH» in large, clear lettering, with «GRANOLA • NUTS • SEEDS» as a smaller secondary line. Add a small acid-lime detail to suggest freshness. Keep the layout clean, balanced and instantly recognizable. The transparent ingredient window should be integrated into the graphic design rather than looking like an afterthought.

remium product mockup of an insulated food delivery backpack for LUPUS, a bold urban healthy food delivery brand operating 24/7. Structured matte deep navy thermal bag, oversized hot pink geometric wolf emblem, acid lime zipper pulls, subtle orange details, durable technical fabric, clean seams, functional contemporary design. Three-quarter studio view, neutral background, realistic materials and construction, dramatic soft lighting, professional industrial design presentation.STICKER PACK: A curated set of die-cut stickers featuring the LUPUS wolf mascot in several expressive poses, the LUPUS wordmark, claw-shaped graphics, diagonal stripes and short energetic graphic symbols. Use only the established brand palette. Contemporary sticker design suitable for laptops, water bottles and packaging.REUSABLE CUP: A sleek reusable takeaway cup with a secure lid, a matte warm-cream body, a deep navy base and a vivid hot-pink diagonal stripe. Place the wolf-head emblem prominently on the front and LUPUS lettering beneath it. Add a small acid-lime accent. Modern proportions, premium reusable material, realistic finish, minimal but instantly recognizable branding.

Create a photorealistic outdoor advertising mockup for LUPUS, a premium 24/7 healthy food delivery brand combining nutritious products with rebellious urban streetwear culture.Create a photorealistic real-world advertising installation for LUPUS, a premium 24/7 healthy food delivery brand.
LOCATION: A contemporary design gallery or premium shopping-center atrium. Show a large physical advertising lightbox installed on a warm-cream wall, with realistic floor shadows, architectural lighting, glass surfaces and subtle reflections. The scene must look like a professional photograph of an actual advertising installation.

Contemporary compact healthy food pickup store for LUPUS, a 24/7 urban food delivery startup. Deep navy interior, bold hot pink signage, acid lime wayfinding details, warm orange accents, refrigerated display filled with fresh salads, juice bottles, sandwiches and snack packages. Distinctive geometric wolf emblem on the back wall, practical pickup counter, modern durable materials, clean organized environment, cinematic architectural photography, wide-angle eye-level view, believable retail design, coherent brand identity.

1. https://gemini.google/us/overview/image-generation/?hl=en-US — для генерации изображений
   2. https://chatgpt.com/ — для генерации изображений
   3. https://www.myfonts.com/ — для определения шрифта
   4. https://color.adobe.com/ — для создания палитры