Luma
Продукт
Luma — это приложение, которое помогает девушкам снижать тревожность, стресс с помощью коротких, но эффективных wellness-ритуалов. В приложении живёт аватар-тамагочи, который отражает текущее эмоциональное состояние девушки. Он становится уставшим или «потухшим», когда пользователю тревожно или у него мало сна. Чтобы «успокоить» аватара. Девушка выполняет один из ритуалов, а приложение ведёт её через процесс шаг за шагом.
Айдентика
шрифт: Aftika Soft Bold font (подобран в https://www.whatfontis.com/) палитра подобрана в https://color.adobe.com/ru/create/color-wheel#
Целевая аудитория
Аудитория Luma — это молодые девушки на этапе перехода во «взрослую жизнь», с высоким уровнем тревожности, внутреннего напряжения и самокритики. Это умные, чувствительные и амбициозные девушки, которые много думают, стремятся всё контролировать и соответствовать высоким ожиданиям — своим и внешним. Они уже достаточно зрелые, чтобы понимать важность заботы о себе и ментального здоровья, но при этом эмоционально перегружены и истощены, из-за чего им сложно регулярно восстанавливаться и выстраивать устойчивые практики self-care.
Мерч
Офис
Промо-материалы
Команда
Ресурсы
GPT Image generator — https://chatgpt.com/ Crea Ai — https://www.krea.ai/app Leonardo Ai — https://leonardo.ai/
Промты
Носитель смартфон
A photorealistic image of a modern smartphone lying on a light pastel surface, shot from a top-down or slightly angled perspective. The phone screen displays the mobile interface of the wellness app Luma, designed to help women reduce anxiety and stress through short daily rituals. The UI uses soft pastel tones The background is light and gentle with subtle gradients and small decorative star elements, creating a feeling of warmth, safety, and emotional comfort. The app name Luma appears at the top of the screen in purple, set in a rounded, friendly font. The main screen includes: — a cute, minimal tamagotchi-style avatar that reflects the user’s emotional state — a mood or stress-level indicator — buttons or cards for wellness rituals (breathing, short meditation, grounding exercises) — or a small content library with lectures and practices The interface feels soft, feminine, supportive, and non-overwhelming. Around the phone are lifestyle objects such as wireless earbuds, a pen, or small UI icon cards, styled in matching pastel tones with soft shadows.
Носитель ноутбук
A cinematic, photorealistic image of a modern laptop placed on a light, minimal workspace. On the laptop screen, a wellness web application called Luma is open — an app designed to help women reduce anxiety and stress through short, effective wellness rituals. The interface has a light, airy design with soft pastel colors The screen background is bright and creamy with subtle gradients. Small decorative star elements and rounded UI shapes are gently scattered across the interface, creating a cozy, comforting, slightly playful and feminine feeling. At the top of the screen, the app name Luma is displayed in a soft purple color using a rounded, modern, friendly typeface. The main screen shows a content library with cards for short lectures, wellness rituals, or guided practices, alongside a simple emotional state or mood statistics section represented with clean charts and icons. The interface looks intuitive, calm, and uncluttered. Around the laptop is a peaceful workspace: a light wooden desk, a cup of tea or coffee, a notebook, soft natural lighting, warm shadows, and an overall sense of calm and self-care.
Целевая аудитория
A high-quality, photorealistic lifestyle image featuring seven young women together in one frame, representing the target audience of a wellness and mental health app for women. The girls have diverse appearances and backgrounds: different skin tones, hair colors, hairstyles, and facial features. All of them are very beautiful in a natural, effortless way, without heavy makeup. Their style is modern, casual, and everyday — hoodies, t-shirts, jeans, soft sweaters, relaxed streetwear, comfortable clothing. Each girl expresses a different emotional state: — one girl is sitting slightly apart, wearing headphones, looking thoughtful or a bit sad — one girl is sleeping peacefully, leaning on a pillow or another girl’s shoulder — one girl is looking directly into the camera and smiling warmly — others appear calm, neutral, reflective, or relaxed The overall mood reflects real emotional diversity: stress, calm, tiredness, peace, hope, and connection. The color palette is soft and warm with pastel tones inspired by wellness aesthetics, with gentle lighting and natural shadows. The background is minimal and cozy — a light studio, bedroom, or soft neutral interior — not distracting from the people. The composition feels cinematic, intimate, and authentic, as if captured during a quiet moment of everyday life. The image communicates safety, relatability, femininity, and emotional honesty.
Мерч
A clean, aesthetic product mockup showcasing Luma wellness merch, designed in the same visual language as the phone and laptop app mockups. The scene includes: — a soft oversized hoodie — a ceramic mug — a minimalist notebook — a scented candle in a glass jar — a small glass jar with wellness oil — a set of stickers featuring emotional state avatars Products & details: Hoodie Pastel color (lavender, blush pink, soft cream). Minimal design with the word «Luma» printed on the chest in soft purple. Fabric looks cozy, high-quality, slightly oversized. Mug Matte ceramic mug in warm pastel tone. «Luma» logo centered, same typography as the app interface. Notebook Soft cover, minimal layout. Small «Luma» logo or calming phrase in the same rounded font. Candle Glass jar candle with a minimal label. Label uses the same typography and pastel color palette. Clean, wellness-inspired design. Wellness oil Small transparent glass jar or bottle. Simple label with the Luma logo and a soft emotional keyword (e.g. «calm», «rest», «breathe»). Stickers (Emotional avatars) Cute, soft, tamagotchi-style characters representing emotional states: — calm — anxious — tired — happy — overwhelmed — peaceful Avatars are rounded, friendly, slightly childlike but stylish — not cartoonish.
Офис с сотрудниками
A bright, modern wellness-tech office interior for the company Luma. Wide-angle view of an open-space office with female employees working together. The team looks diverse in appearance and style, dressed casually and comfortably (hoodies, t-shirts, jeans, soft sweaters). The atmosphere feels calm, friendly, and emotionally safe. On the walls: — Large «Luma» logo in soft purple, using rounded, gentle sans-serif typography — No sharp edges, clean and minimal branding — Subtle star icons and abstract emotional shapes as wall graphics Interior details: — Pastel color palette — Light wood desks, plants, soft textiles — Natural daylight coming through large windows Some employees are: — working on laptops with the Luma app interface visible — discussing ideas calmly — smiling, relaxed, focused Overall mood: peaceful, creative, wellness-oriented tech startup modern, feminine, minimal, emotionally supportive workspace Style: photorealistic, high-resolution office interior, soft lighting, modern wellness branding, pastel aesthetic, cinematic but clean.
Офис
A cozy, close-up interior shot inside the Luma office, focused on atmosphere and branding details. Medium-angle or corner view showing: — A small group of employees collaborating — A desk with laptops, notebooks, mugs from Luma merch — One employee smiling at the camera, others working or talking On the background wall: — The «Luma» logo in soft purple — Same rounded, friendly typography as the app UI — Minimal decorative elements: stars, calm abstract shapes, soft gradients Details: — Pastel walls and furniture — Plants, candles, soft lighting — Calm, clean, emotionally warm environment The space feels: intimate, supportive, human-centered like a wellness studio combined with a tech startup Style: photorealistic, shallow depth of field, warm tones, soft pastel color grading, premium wellness office aesthetic.
Промо — материалы
A high-quality, photorealistic promotional scene for the wellness app Luma. The image features three large vertical posters standing side by side on a wall or display panels. In the foreground, a young woman wearing vision glasses and a medical-style white coat is pointing toward the posters, as if presenting or explaining them. Her appearance feels calm, intelligent, and trustworthy — like a wellness specialist or mental health guide, not a doctor in a clinical sense. Posters: Each poster has a different visual and message, but all are clearly part of the same brand universe. Poster 1 — Emotional awareness Soft pastel background with small stars and rounded shapes. Minimal illustration or UI-style graphic showing emotional states or a mood tracker. The name «Luma» appears at the top in soft purple, rounded typography. Theme: understanding emotions, self-awareness, calm. Poster 2 — Wellness rituals Light pastel background with gentle gradients. Visual elements suggesting breathing, rest, or daily rituals (icons, soft lines, minimal UI cards). «Luma» logo in the same purple font. Theme: short rituals, daily care, stress relief. Poster 3 — Emotional companion Poster featuring a soft, minimal tamagotchi-style avatar representing emotional support. Rounded, friendly shapes, childlike but modern. «Luma» written in purple, same typography. Theme: emotional support, care, presence. All posters use the same pastel color palette Typography is rounded, soft, modern, matching the app and merch branding. Girl presenting the posters: She stands slightly to the side, pointing toward the posters with a relaxed, confident gesture. She wears a white medical-style coat, simple top underneath, and glasses for vision. Her expression is calm, friendly, and reassuring. She looks like a guide, researcher, or wellness expert. Overall scene: Clean, minimal interior space with soft lighting. Focus on posters and branding, not on dramatic action. Atmosphere is professional yet warm, feminine, and emotionally safe.
Промо — материалы на улице
A photorealistic urban street scene featuring an outdoor advertising poster for the wellness app Luma. The setting is a pedestrian street or city walkway, modern and clean, with soft daylight (overcast or golden hour). The environment feels calm and safe — no traffic, no chaos, just people walking and spending time. Poster: A large vertical advertising poster placed on a street billboard or city display stand. The poster design is fully aligned with the Luma brand identity. Poster visuals: — light pastel background with soft gradients — small decorative stars and rounded shapes — minimalist UI-inspired graphics — the name «Luma» written in soft purple using rounded, friendly sans-serif typography The poster communicates calm, emotional care, and wellness — no aggressive marketing, very gentle and reassuring. Girls taking photos: In the foreground, two young women are standing in front of the poster and taking photos of it with their smartphones. They are casually dressed in everyday outfits (jeans, t-shirts, light jackets, hoodies). Their style is modern, effortless, and natural. One girl is holding the phone up, framing the poster. The other is slightly turned toward her, smiling or focused on the screen. Their expressions suggest curiosity, interest, and emotional connection with the brand. Atmosphere: The scene feels organic and authentic, like a real moment captured in the city. Soft lighting, natural shadows, pastel color grading. The poster stands out gently without being loud.
Команда
A high-quality, photorealistic group portrait of the Luma team, consisting of approximately 25–30 women, standing together in a calm, modern interior space. The team represents a mix of roles: — some women are medical professionals or wellness experts, wearing clean white medical coats — others are company staff (designers, product managers, developers, researchers), dressed in modern, casual everyday clothing such as t-shirts, sweaters, hoodies, blouses, and jeans All women are diverse in appearance: different skin tones, ethnicities, hair colors, hairstyles, and facial features. They look confident, calm, kind, and emotionally open. Makeup is natural, minimal, realistic. Clothing & branding: Every team member wears a small Luma badge on the right side of their clothing (chest area). The badge is minimal and elegant, featuring: — the word «Luma» in soft purple — rounded, friendly sans-serif typography matching the app UI — no harsh borders or loud colors Medical coats also have the Luma badge placed on the right side. Composition: The group is arranged in a natural, slightly layered formation — some standing, some slightly in front or behind — creating depth and realism. No rigid corporate posing; the scene feels human and approachable. Environment: A bright, calm interior consistent with the Luma brand: — soft pastel tones — light walls, plants, minimal decor — subtle Luma branding in the background (logo on wall in soft purple, rounded typography) Mood & message: The image communicates: — trust — care — professionalism without coldness — emotional safety — female-led wellness and mental health support The overall feeling is warm, supportive, and empowering — not corporate or clinical.
