
О проекте
LevelUp — это нишевое медиа и карьерная платформа, объединяющая кандидатов, HR-специалистов и карьерных консультантов вокруг практики: реальных кейсов найма, симуляторов интервью с AI-фидбэком и карьерных треков по профессиям (PM, Analyst, Dev и др.)
Ссылка на проект: https://hsedesign.ru/project/d0b401d82b5d4b0c9e8771cecc79ccc4
Продукт
Level Up работает как медиа о карьерных возможностях, с фокусом на обзоры HR-рынка, тренды в найме, лучшие практики и интервью с экспертами. Это создаёт регулярный поток пользователей через информационные материалы и профессиональные обсуждения.


Целевая аудитория

B2C: кандидаты на работу (студенты, специалисты, переходящие в новые профессии), которые нуждаются в подготовке к собеседованиям и карьерному развитию.
B2B: HR-специалисты, компании, которые ищут решение для оценки и подготовки кандидатов, образовательные платформы, предлагающие курсы по карьерному росту.
Айдентика
Шрифт подобран в https://www.whatfontis.com/
Цветовая палитра создана в https://color.adobe.com/ru/


Офис компании


Промо-материалы




Команда


AI — ресурсы
GPT Image generator — https://chatgpt.com/
Crea Ai — https://www.krea.ai/app
Ideogram — https://ideogram.ai/t/explore
Leonardo Ai — https://leonardo.ai/
Scene: a vertical poster-style composition. At the top of the image, place a large heading «LevelUp» in a bold, rounded sans-serif font, with the last letter or part of the word stylized as an upward arrow to suggest growth and progress. The text should be centered and take up the upper part of the canvas, on a light, milky background.
In the lower part of the image, show a young woman standing next to a large presentation board on a wooden easel. She is in three-quarter view, slightly turned toward the board. One hand is on her hip, the other hand is raised and pointing to one of the charts on the board, as if she is confidently presenting analytics and results. She has medium-length dark hair, styled in soft waves, and a calm, focused expression.
Her outfit is smart casual: a fitted dark top tucked into high-waisted warm brown trousers, and simple black heels. The colors of her clothes should harmonize with the warm browns and neutrals of the overall palette.
On the presentation board, draw multiple data blocks in a tidy grid: bar charts, pie charts, line graphs and small infographic panels, all in warm shades of beige, brown and muted orange, matching the brand colors from the reference. The charts should look clear and structured but do not need to contain readable text.
To the left of the woman, place a potted plant with large stylized leaves in matching neutral tones. To the right, add a simple desk or side table with a closed laptop, a glass with pencils and a mug or jug, all rendered in the same minimal flat style.
Use a flat or semi-flat illustration style with soft shadows, smooth shapes and clear outlines. The background stays light and uncluttered, with plenty of negative space around the main elements, giving a clean, modern startup look. Vertical composition, high resolution, suitable for a presentation cover or poster.
The laptop is open and viewed at a slight angle, so both the keyboard and the screen are visible. On the screen, display a Levelup dashboard: the logo in the top corner and simple interface sections such as «Career Tracks», «AI Interview Simulator», and «HR Cases». The layout should look like a real web app: sidebar navigation, main content cards, charts and small icons, all designed in a clean, minimalist style consistent with the Levelup brand.
Place the laptop on a tidy desk in a warm, modern environment that matches the soft, creamy color palette of the Levelup references: light wood surface, neutral accessories like a notebook, coffee cup, pen and maybe a small plant. Background can be slightly blurred but still suggest a cozy office or home office setting.
Use soft natural or studio lighting to create gentle shadows and realistic reflections on the laptop screen and body. The overall mood is professional, welcoming and focused on productivity, ideal for a promotional banner showing the desktop experience of Levelup. Horizontal composition, high resolution.
Place the phone in the center or slightly off-center on a soft, creamy background that matches the warm, milky color palette of the Levelup brand reference. On the screen, show the Levelup app home or onboarding screen: the Levelup logo at the top, a short headline area like «Time to level up your career», and simple UI blocks suggesting career tracks and AI interview tools. The interface should look clean, minimal and modern, with rounded cards and plenty of white space.
Surround the phone with a few subtle props that fit the brand mood: a notebook, a pen, maybe wireless earbuds or glasses, all in neutral, warm tones inspired by the reference image. Lighting is soft and even, with realistic reflections on the phone screen and edges, like a professional product shot. The overall atmosphere is warm, premium and tech-forward, suitable for use as a banner or app promo visual. Horizontal composition, high resolution.
On a creamy, softly lit background, arrange: — Two or three ceramic mugs with the Levelup logo and simple bar/arrow graphics. — A set of round and rectangular laptop stickers featuring the logo and abstract brand shapes. — A few branded pens or pencils in matching colors. — A small stack of sticky notes or a notepad with a subtle Levelup mark.
Everything should follow the same warm, creamy, neutral color mood seen in the reference, with a balanced mix of light background and slightly darker accents. The layout must feel tidy, minimal and aesthetically pleasing, with soft shadows and a modern startup vibe. No other logos besides Levelup. Horizontal composition, high resolution.
Scene: a clean studio background in creamy tones. Arrange: — A canvas tote bag hanging or lying flat, with the Levelup logo and a simple geometric pattern of bars and arrows. — A folded hoodie with a small Levelup logo on the chest and a larger abstract version of the brand graphics on the back area. — A t-shirt, either folded or on a hanger, with a very minimal version of the logo or a short text element like «Level up your career» in the brand style.
All textiles should be in neutral, warm, muted tones matching the brand palette; the prints and graphics should use the same colors and logo style as the Levelup reference. The lighting is soft and even, with gentle shadows, giving a premium, modern startup merchandise feel. Horizontal composition, high resolution.
Scene: a diverse team of 10–14 people (different genders, ages and ethnicities) gathered together in the middle of the office space, posing for a team photo. Some are standing, some are sitting on chairs or a low sofa, all looking at the camera with natural, confident, friendly expressions. Their outfits are smart casual in soft neutral tones that fit the brand (beiges, whites, warm browns, muted accents), with no visible logos on clothing.
Faces of the team members should be very realistic and detailed: natural skin texture, clear eyes with reflections, believable hair, well-defined facial features and genuine expressions, as if this is a real corporate photoshoot taken with a professional camera.
In the background, on the back wall, clearly show the Levelup logo: the word «Levelup» in a bold rounded sans-serif font with a simple bar chart and upward arrow icon to the left, rendered in a darker tone that contrasts with the light wall. The logo should be clearly visible but not overpowering the people.
The office interior includes light wood desks, neutral sofas, a few laptops, plants and soft, modern lighting. Large windows or glass partitions can be visible on the sides, creating a sense of depth and openness. Use the same warm, creamy, soft color mood as in the references, with gentle natural daylight and subtle shadows.
Overall atmosphere: welcoming, modern, professional and aspirational, like an official team photo for a tech startup’s website. Horizontal composition, ultra high resolution.
Create a highly photorealistic scene of a commercial photoshoot for the «Levelup» career platform, taking place in a large, modern glass office.
In the center of the image, show an interview setup: a young professional is sitting in a comfortable chair, talking to an interviewer opposite them at a small, minimalist table. Both are dressed in smart casual outfits in soft neutral tones, looking relaxed and confident, as if discussing their career and experience with Levelup.
Faces of all people in the scene should be extremely realistic and detailed: natural skin texture, clear eyes with reflections, well-defined facial features, realistic hair, subtle pores and light imperfections, lifelike expressions and believable proportions. It should look like a high-end professional photograph taken with a full-frame camera and a portrait lens, with shallow depth of field and natural bokeh in the background.
Around them, clearly show the film crew and equipment: a camera on a tripod aimed at the interviewee, a second camera on a slider or gimbal, a boom microphone, a light with a softbox, and a few crew members adjusting equipment or watching a monitor. One crew member can wear headphones and hold a clipboard or tablet. Their faces should also appear realistic and well-formed, even if they are slightly less prominent.
The office is spacious, with floor-to-ceiling glass walls overlooking a city view. Furniture is modern and warm: light wood tables, neutral sofas, a few plants. Use a soft, creamy, warm color palette inspired by the Levelup brand references, with gentle daylight flooding the room and creating natural reflections in the glass.
The overall mood should be professional yet friendly, like behind-the-scenes of a high-quality brand interview for a tech startup. Keep the image clean and well-composed, with some negative space where future text could be added. Horizontal composition, ultra high resolution.
Studio photography shot for a marketing banner of the «Levelup» career platform. Show a diverse group of four young professionals (mixed genders and ethnicities) standing and sitting together in a studio, looking confident and friendly, as if they are part of a modern career community. One person is holding a laptop slightly turned toward the camera, another is holding a tablet with a simple abstract UI on it, the others stand close, smiling and interacting naturally. Use a clean studio setup with a soft, creamy background and warm, milky tones that match the Levelup brand reference. Clothing should be smart casual in neutral beiges, whites, browns and a few warm accent colors, minimal logos, very modern and tasteful. Lighting is soft and even, with gentle shadows that give depth but keep the image bright and welcoming. Leave enough negative space on one side of the frame for text in the future (slogan or call to action). Overall mood: aspirational, professional, inclusive and friendly, perfect for a website hero banner or outdoor poster. Horizontal composition, ultra high definition.