LászlóHaus

Парк при выставке «LászlóHaus» вдохновлён поздним творчеством Ласло Мохой-Надя и его исследованиями света и тени. Круглые перфорированные навесы, отсылающие к формам его работ, создают меняющийся рисунок теней. С движением солнца пространство парка непрерывно трансформируется, превращаясь в живой светотеневой эксперимент.

LászlóHaus — бренд товаров для художественной фотографии и творчества, в основе которого лежит визуальный язык Ласло Мохой-Надя и принципы его педагогической философии. Идея проекта в синтезе технологии, искусства и образования: фотография для нас не просто изображение, а работа со светом, формой и композицией.Данный проект — это попытка создать экосистему вокруг экспериментального подхода Ласло к творчеству. В неё входят художественные фотографии, линейка мерча (наборы для создания фотограмм, камера в конструктивистской эстетике, скетчбуки и печатная продукция) и торговое пространство, которое работает как «лаборатория света»: здесь можно не только приобретать товары, но и учиться, экспериментировать.

Промт Claude:
«You are an art director. I have attached a reference artwork by László Moholy-Nagy. First, analyze it briefly: composition, geometric forms, use of transparency and overlap, light, perspective, rhythm, color. Then use it as the prototype for a key visual for the brand „LászlóHaus“ (fine-art photography and branded merchandise).
STEP 1 — MASTER KEY VISUAL
Create one master key visual in the spirit of the reference: floating geometric forms (square, rectangle, circle, semicircle, cross, straight lines), perforated projections, strong perspective lines, light effects and an illusion of movement, as in Moholy-Nagy’s Light-Space Modulator. Architectural, balanced but dynamic composition with generous negative space.
Palette: grey as the dominant color, white and black, with subtle metallic-silver accents. Flat color with soft light play, no photorealism, no decorative ornaments.
Typography: clean modern grotesque sans-serif. Wordmark „LászlóHaus“ with correct diacritics (á, ó). Tagline: „See the light. Build the form.“
Concept: an experimental approach to art, creativity and education; photography as light, form and structure.
The key visual must be modular: the main graphic element can be cropped, scaled, rotated or extended without losing recognizability.
CONSISTENCY RULES
— One shared visual system across all five: same palette, same forms, same typeface, same logo placement logic.
— Each adaptation should be recomposed for its format, not just stretched.
— Keep text minimal and spelled exactly: „LászlóHaus“, „See the light. Build the form.“, „Explore the collection“.
AVOID: photorealistic people, 3D plastic effects, extra colors, cluttered layouts, extra text, misspelled brand name, resemblance to any existing brand’s identity.

STEP 2 — ADAPTATION TO 5 MEDIA
Show the same key visual adapted to five realistic mockups, each in its own image:
1. Urban poster: a city-light or metro poster in a vertical format, with the key visual cropped tightly around one dominant form, plus the logo.
2. Print ad: a full-page magazine advertisement, vertical, with the key visual, a short line of text and the logo at the bottom.
3. Billboard: large outdoor billboard on a city street, wide horizontal crop, huge geometric shape, minimal text (logo and tagline only), readable from a distance.
4. Video ad: a strip of 4 storyboard keyframes (16:9) showing the forms moving, rotating and casting perforated light, ending on the logo frame. Add short captions for the motion of each frame.
5. Web banners: a set of three digital banners (leaderboard 728×90, medium rectangle 300×250, vertical 160×600) with the key visual recomposed for each format and a clear call to action «Explore the collection».Визуализации Ghat GPT

Визуальная идентичность строится на геометрических формах (круг, полукруг, квадрат, крест, линии) и перфорированном круге как отсылке к «светопространственному модулятору» Ласло Мохой-Надя. Основная палитра серая, с чёрными, голубыми и металлическими акцентами, шрифт гротеск, эстетика архитектурная и конструктивистская.

Промт Claude:
«Create a logo for „LászlóHaus“, a brand of fine-art photography and branded merchandise.
Visual language: draw on the work of László Moholy-Nagy and the Bauhaus. Build the mark from basic geometric forms — square, rectangle, circle, semicircle, cross and thin straight lines — arranged in a dynamic but clean, architectural composition. Use overlapping and intersecting planes, strong diagonals and a sense of balanced tension. Optionally incorporate a perforated circle as a subtle reference to the Light-Space Modulator (a circle with a pattern of small holes or concentric light cut-outs).
Typography: the wordmark „LászlóHaus“ set in a clean, modern grotesque sans-serif (Akzidenz-Grotesk or Helvetica-like), geometric and minimal, with accurate diacritics (á, ó). Medium-to-bold weight, tight but legible spacing, aligned precisely to the geometry of the symbol.
Color palette: grey as the dominant color, with black accents. Optional thin metallic-silver highlights. Flat colors, no gradients, no shadows.
Concept: an experimental approach to art, creativity and education; photography as light, form and structure.
Style: constructivist, minimalist, modernist, vector-like, high contrast, crisp edges, generous negative space.
Output: a primary logo (symbol + wordmark, horizontal lockup) on a plain light background, centered, flat vector style. Also show a compact symbol-only version and a black-and-white version. Must work at small sizes (stamp, tag, tote bag print).
Avoid: photorealism, 3D effects, decorative ornaments, extra colors, thin hairlines that disappear at small sizes, misspelled text, any text other than „LászlóHaus“."Визуализация Ghat GPT

Промт Claude:
«You are a brand identity designer. I have attached the existing logo of „LászlóHaus“, a brand of fine-art photography and branded merchandise. Do NOT redesign or alter the logo: use it exactly as it is. Develop a complete visual identity around it, in the visual language of László Moholy-Nagy and the Bauhaus: geometric, architectural, experimental, with photography understood as light, form and structure.
STEP 1 — IDENTITY SYSTEM (one brand board)
Create a single clean brand board showing:
— The logo on a plain background, with clear space and minimum-size rules
— Color palette: grey as the dominant color, black, white and a metallic-silver accent, each with name and HEX code. No other colors.
— Typography: a clean modern grotesque sans-serif for headlines and text (Akzidenz-Grotesk or Helvetica-like), with a type hierarchy example. The brand name is always spelled „LászlóHaus“ with correct diacritics (á, ó).
— Graphic elements: a small kit of Moholy-Nagy-style forms: circle, semicircle, square, cross, thin straight lines, diagonals, and a perforated circle (a disc with a pattern of small holes, referencing the Light-Space Modulator). Show how they combine into patterns and layouts.
— Image style: monochrome, high-contrast art photography and photograms (white shapes on deep black, sharp edges, ghostly overlaps).
— Tagline: „Draw with light.“
RULES
— One consistent system across every application: same palette, same forms, same typeface, same logo placement logic.
— Compositions are asymmetrical but balanced, with generous negative space and strong diagonals.
— Flat color, no gradients on graphics; realistic materials in mockups (paper grain, embossing, fabric weave, matte metal).
— Studio photography style: one directional light that casts crisp geometric shadows, light-grey seamless backdrop, 8K, sharp detail.
— Text limited to „LászlóHaus“, „Draw with light.“ and short functional labels, spelled exactly.AVOID: altering the logo, extra colors, decorative ornaments, cartoon or 3D plastic look, cluttered layouts, people or hands, misspelled text, resemblance to any existing brand’s identity.

STEP 2 — APPLICATIONS (photorealistic mockups, each as a separate image)
1. Stationery set: business cards, letterhead and an envelope, laid out in an architectural flat-lay on a light-grey surface, with a blind-embossed perforated circle on one card.
2. Packaging: a rigid matte grey box and a black tissue-wrapped print tube, with the logo and a thin line composition, plus a branded tag and a sticker seal.
3. Merchandise: a canvas tote bag, a sketchbook and a pin badge, in grey and black with the graphic elements.
4. Exhibition and signage: a gallery wall with large-scale logo lettering, framed photograms and a wayfinding sign, in a bright minimalist interior.
5. Digital: a website homepage on a laptop and a smartphone, plus three social media posts, following the same grid, palette and typography.»Визуализации Ghat GPT

Промт Claude:
«Design and render a sketchbook as a merchandise product for the brand „LászlóHaus“ (fine-art photography and branded merchandise). The sketchbook is a design object inspired by the visual language of László Moholy-Nagy and the Bauhaus: geometric, architectural, experimental, with an emphasis on light, form and construction.
SKETCHBOOK DESIGN:
— Format: vertical A5 hardcover sketchbook with an exposed spine stitch (thread-bound, lay-flat) and a black elastic closure band.
— Cover: matte grey bookcloth or textured cardboard. Across the cover, a precise Moholy-Nagy-style composition of thin black straight lines, a large circle, a semicircle and a cross, overlapping and intersecting with a sense of balanced tension. A perforated circle (a disc with a pattern of small holes) is embossed or die-cut on the cover as the signature element, a reference to the Light-Space Modulator. Silver foil accents only on one or two thin lines.
— Branding: „LászlóHaus“ (correct diacritics á, ó) set in a clean modern grotesque sans-serif, small and precise, blind-debossed or in black ink on the lower part of the cover. No other text on the cover.
— Spine: black cloth tape with the thread stitching visible.
— Inside: an open spread showing cream-white uncoated paper with a subtle printed geometric grid of very thin grey lines and dots. A few pages show light construction diagrams (circles, diagonals, perspective lines) as an invitation to draw, and a few pages have a perforated circle watermark. Include a section of black pages for drawing with white pencil and a few translucent tracing-paper pages to layer and overlap forms like light projections. The endpapers are solid black with a thin silver line pattern. On the inside cover, a small line: „Draw with light.“ No other text.
— Extras: a thin black ribbon bookmark, a grey pocket in the back cover holding a few loose cards with geometric templates.

VISUAL LANGUAGE OF THE PROJECT:
Palette: grey as the dominant color, with black and white and subtle metallic-silver accents. No other colors. Flat, honest print finish, dynamic but clean, architectural composition, generous negative space.
RENDER:
Photorealistic high-end studio product photography, 8K, sharp detail.
— Hero shot: the closed sketchbook standing slightly angled, and beside it the same sketchbook open flat, showing the inside spread with the grid and tracing paper. On a light-grey seamless backdrop.
— Light: a single directional light source casting crisp geometric shadows and perforated light patterns across the surface, as if the scene were a photogram.
— Accurate materials: bookcloth weave, embossing depth, foil reflection, paper fibers, stitching thread, elastic band, shallow depth of field.
— Add a small row of three detail close-ups: the embossed perforated circle on the cover, the spine stitching, and the inside spread with tracing paper.
AVOID: cartoon or illustration look, extra colors, glossy plastic, cluttered layouts, decorative ornaments, people or hands, misspelled or extra text, any resemblance to existing brands' notebooks.»Визуализация Ghat GPT

Промт Claude:
«Design and render a camera as a merchandise product for the brand „LászlóHaus“ (fine-art photography and branded merchandise). The camera is a design object inspired by the visual language of László Moholy-Nagy and the Bauhaus: geometric, architectural, experimental, with photography understood as the work of light and form.
CAMERA DESIGN:
— Body: a compact, modular medium-format-style camera built from pure geometric volumes: a rectangular main body with precise edges, a cylindrical lens barrel, and a slim cross-shaped viewfinder frame on top. Clean planes, no unnecessary curves, no visible clutter.
— Signature element: a perforated disc (a circle with a pattern of small holes) used as the lens cap, which doubles as a reference to Moholy-Nagy’s Light-Space Modulator. Optionally repeat the perforation as a small speaker-like grille or dial on the side of the body.
— Controls: a few minimal, functional elements: a round shutter button, a large semicircular exposure dial, a thin straight bar as the film advance lever, a square window for the frame counter. Every control is a basic geometric form.
— Strap: a flat black strap with a thin stitched line detail.
— Materials: matte grey powder-coated metal body, black rubberized grip panels, brushed silver metal for the dials and lens ring, a glass lens with subtle reflections.
— Branding: „LászlóHaus“ (correct diacritics á, ó) engraved in a clean modern grotesque sans-serif on the front plate, small and precise. No other text, no fake camera brand names or model numbers.
VISUAL LANGUAGE OF THE PROJECT:
Palette: grey as the dominant color, with black accents and subtle metallic-silver details. No other colors. Flat, honest industrial finish. Dynamic but clean, architectural composition.

RENDER:
Photorealistic high-end studio product photography, 8K, sharp detail.
— Hero shot: three-quarter view of the camera with the perforated lens cap placed leaning beside it, on a light-grey seamless backdrop.
— Light: a single directional light source that casts crisp, graphic geometric shadows and perforated light patterns on the surface, as if the scene were a photogram.
— Accurate materials: matte metal texture, brushed silver edges, rubber grain, glass reflections, shallow depth of field.
— Generous negative space and an asymmetrical but balanced composition.
— Add a small secondary row of three detail close-ups: the perforated lens cap, the top view with the viewfinder and dials, the engraved logo.
AVOID: retro cosplay of existing camera brands (no Leica, Hasselblad or Polaroid look-alikes), cartoon or toy look, extra colors, glossy plastic, cluttered layouts, people or hands, misspelled or extra text.»Визуализация Ghat GPT

Промт Claude:
«Create a photorealistic product render of a merchandise item for the brand „LászlóHaus“ (fine-art photography and branded merchandise): a PHOTOGRAM KIT inspired by the cameraless photography of László Moholy-Nagy. The kit lets people make their own photograms by placing objects and shapes on light-sensitive paper and exposing them to light. The design must follow the brand’s visual language: Moholy-Nagy / Bauhaus, geometric, architectural, experimental.KIT CONTENTS (show all of them clearly laid out):
— A stack of light-sensitive monochrome photogram paper sheets, in a black light-tight sleeve
— A set of reusable geometric templates in matte translucent grey and black acrylic: circle, semicircle, square, rectangle, cross, thin straight bars, and one perforated disc with a pattern of small holes, referencing the Light-Space Modulator
— A few transparent acetate sheets with printed lines and dot patterns
— A small glass press plate with a black frame to hold the objects flat during exposure
— Thin metal wire and a small spiral spring for drawing with shadow
— Black tweezers
— A compact instruction card with a minimal geometric diagram
— A few finished example photograms (white geometric shapes and soft gradients on deep black, with sharp edges and ghostly overlaps) fanned out beside the kit

PACKAGING:
A rigid matte box in light grey cardboard with black accents. The lid carries a large perforated circle as a die-cut or embossed motif, with a thin geometric line composition crossing the surface. The box interior is black, with the contents fitted into precise geometric cut-outs. The brand name «LászlóHaus» (correct diacritics á, ó) is set in a clean modern grotesque sans-serif on the lid. Under it, smaller text: «Photogram Kit». On the side or on the instruction card: «Draw with light.» No other text.
COMPOSITION:
One hero image. The open box with its contents arranged in a precise architectural flat-lay, seen from a slightly elevated angle, and the closed box standing beside it to show the lid design. The finished photograms and loose templates are scattered with deliberate, balanced asymmetry. Generous negative space.
STYLE AND LIGHT:
Photorealistic high-end studio product photography. Soft directional light from one side that casts crisp, graphic geometric shadows across the surface, as if the scene itself were a photogram. Light-grey seamless backdrop, subtle surface texture on the cardboard, accurate acrylic translucency and edge highlights, shallow depth of field. 8K, sharp detail.
PALETTE:
Grey as the dominant color, with black and white accents and subtle metallic-silver details (wire, spring, edges). No other colors.
AVOID: cartoon or illustration look, cluttered layout, extra colors, plastic toy aesthetic, people or hands, misspelled or extra text, any resemblance to existing brands' packaging.»Визуализация Ghat GPT