Korunets Kseniya | About ME
ABOUT ME / 001
Hi! My name is Ksenia Korunets.
I’m a graphic and communication designer specializing in branding and visual identity.
I’m currently studying Communication Design at HSE University and working with real clients, mainly in the B2B sector.
01 / WHAT I DO
Brand identities.
Landing pages.
Editorial layouts.
Marketing materials.
For both digital and print.
02 / MY APPROACH
My experience in business communications and marketing helps me look at design from different perspectives.
I believe that good design should not only look interesting but also
solve real business problems.
03 / EXPERIENCE
2+ YEARS
Real-world design experience
Worked with Sobaka.ru, Huawei, and Sado Japan on packaging, POS materials, social media visuals, and print-ready artwork.
90+ CLIENTS
Freelance projects worldwide
Projects include branding for a Spanish coffee chain, a website for a Korean car import agency, brand guidelines, festival merchandise, and design for a children’s coding school.
* Selected client names are protected by NDAs.
My workflow.
01 / DISCOVER
First, we discuss your project, business goals, target audience, budget, and brand positioning.
02 / EXPLORE
I develop visual concepts and present my ideas with references, layouts, & real-life examples.
03 / REFINE
We discuss feedback & make the necessary changes. I develop the chosen concept into a complete visual system.
04 / DELIVER
I prepare the final files for digital use & make sure the design can be easily adapted to different formats.
My tools: • Figma • Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Blender • Cinema4D • ProCreate • Tilda • Readymag • CaptureOne • KeyNote • Mc Word, Exel, PowerPoint • Python, Data analysis • Midjourney, Claude, ChatGPT & other AI tools
Projects
Graphic Design
ITEM POP UP STORE
BRANDING / VISUAL IDENTITY
Problem: The pop-up store features high-end fashion brands and needs a visual identity that reflects their premium positioning.Task: To create a distinctive visual identity for the Item pop-up store in collaboration with Sobaka.ru.Solution: The concept is inspired by haute couture and the process of making clothes. The main visual element is a sewing needle, referencing the work of tailors and the atmosphere of fashion ateliers. The identity also draws on the process of trying on clothes, connecting the branding with the world of high fashion.
SADO — Japanese Matcha Tea Brand
BRANDING / PACKAGING DESIGN
Problem: Japanese matcha has a rich cultural background that needs to be reflected in a modern brand identity.Task: To create a visual identity for a Japanese matcha tea brand, combining traditional culture with contemporary design.Solution: SADO brings together Japanese tea traditions and modern visual design. The identity uses packaging and a carefully selected color palette to express the philosophy of matcha. The concept focuses on creating a sense of harmony and introducing customers to the atmosphere of a traditional Japanese tea ceremony.
Musical Moment — Children’s Piano Festival
BRANDING / VISUAL IDENTITY
Problem: A children’s classical music festival needs a visual identity that feels playful while keeping the atmosphere of classical music.Task: To create a visual identity for the 9th Moscow Children’s Piano Festival and Competition, Musical Moment.Solution: The identity is based on the idea of hanging musical notes on strings, like laundry. Together, the notes form visual compositions. The mascot is designed as two piano keys, adding a playful and friendly character while keeping the overall style simple and connected to classical music.
