tease&breeze is a brand of cleaning products for bathrooms and toilets that rethinks the visual language of the entire category.
Most plumbing products rely on intimidating codes: bacteria, pressure through fear, aggressive efficacy. We observed a disconnect with the audience—Millennials and older Gen Z—who tend toward «kidultism» (maintaining childlike enthusiasms), self-irony, and normalizing awkward or physiological topics through memes. The brand’s essence crystallized into: «The Toilet is part of life. Let’s make it more fun!» Therefore, the packaging was chosen in a shape associated with a toy gun. This packaging alleviates anxiety surrounding cleaning, transforming a tedious routine into play without abandoning the category’s core promise—effective bacterial defense.
The line consists of a dispenser device—a «gun”—and refills in various scents. The gel refills are standalone SKUs. The target audience does not shy away from „toilet humor, ” so a gift set featuring the entire line of scents has been prepared.
Gold / Students / Communication Design / Packaging Design
