Гусевской Хрусталь AI
Ссылка на оригинальный проект: https://hsedesign.ru/project/gust-khrustalnyj-7d220d80b03141ad8535a289e3e91a77
Оригинальный проект
Гусевской хрусталь — одно из самых известных производств художественного стекла и хрусталя в России. Завод был основан в XVIII веке и стал символом высокого мастерства и качества.
Цель проекта — обновить визуальный образ бренда, сделать его современным и привлекательным для широкой аудитории, сохранив при этом преемственность и уважение к истории.
Описание создано на русском при помощи чата GPT на основе следующего промпта:
«Я дизайнер. В рамках учебы я сделала ребрендинг довольно известного хрустального завода в России под назаванием „гусевской хрусталь“. Этот проект учебный, мне нужно собрать презентацию для университета. Помоги мне написать текст для презентации»
Генерация, представленная ниже, легла в основу последующих изображений и формы знака логотипа, так как она лучше всего соответствует эстетике бренда
Krea AI
Prompt: A composition of several levitating objects made of glass, smooth fiberglass, foil and acrylic. In the center of the composition is a minimalistic simplified goose icon, it is surrounded by abstract swirls, solid figures made of multicolored fiberglass and acrylic in blue tones. The objects seemed to hover in the frame, casting a soft shadow on the monochrome white surface. The frame is focused on the goose icon, blurring the edges of the image. 3d rendering that imitates object photography, clean shapes and smooth surfaces, translucent materials with barely noticeable scratches that give them substance and naturalness. The use of translucent and glossy materials imitating acrylic, glass or plastic. Soft reflections and reflective facets that create the feeling of «digital glass». Soft diffused lighting without harsh shadows, emphasizing the material (metal, glass, plastic).
Айдентика
Логотип
Sora AI
Krea AI + Flora AI (GPT Image) + Sora AI
1. Исходное фото из krea.ai (далее img_1)
2. GPT Image: Minimalistic goose figurine made of translucent blue glass from img_1, 3d rendering style, tactile frosted glass, modern minimalistic style, premium subject shooting. Remove all other objects.
2. GPT Image: Replace the goose shape from img_1 with a round token made of the same material (blue frosted glass). Front view. Make a cut in the shape of a goose img_2
3. GPT Image: Modern high-tech 3D rendering. Сamera facing front, front view, perfectly symmetrical front view. Use the materials and style from img_1: hyperrealistic tactile glass, rich blue color, glare from glass. In the center of a shoot is only one round flat form from img_2 with a cut in the shape of a goose like in img_2. The form has the inscription «GUSEV CRYSTAL». The inscription is white. Modern rendering, minimalism, simple flat shapes. The render simulates premium subject photography at the interface with a technological industrial style. Clean, minimalistic style. Soft diffused lighting without harsh shadows.
4. Sora Ai: change the style of the medallion from reference 1 to vector, so that this sign and the inscription form a logo on a round shape. Paint the round shape dark blue, and the goose shape and signature white.
Палитра и типографика
Flora AI (GPT Image)
Процесс
Палитра (Chat GPT + GPT Image):
Analyze this image and extract a cohesive color palette of 5 key colors. Return each color as a hex code and descriptive name. Focus on the colors that define the overall tone, mood, and visual balance of the image. Present the palette in order of visual dominance.
Типографика (GPT Image):
Modern high-tech premial 3D hyperrealistic render. Take the key-visual object from img_1. Light falls on the main object, which highlights the texture of the material. It is made of transparent sapphire blue glass. White clean background. Soft lighting, luminous glare from glass objects, serenity. Elegant minimalism, visual calm and weightless suspension. Hyperrealistic photorealistic materials, tactile with small scratches and hard edges. Deep rich colors. Add a big title «Touch the best lifestyle» above the goose figurine. Text-align: center. Elegant antiques with a small contrast and elongated proportions are used for the title. The title uses a single font size. The title is typed in lowercase letters, all sentences begin with a capital letter. There is a lot of air left around the title and the goose figurine, the composition is like in apple’s advertising posters. Dark-blue color for title.
Носители
Flora AI (GPT Image)
Процесс
1. Шаблонное описание для всех генераций (GPT-5):
Modern high-tech premial 3D hyperrealistic render. The central object is surrounded by levitating discs made of transparent frosted glass. Light falls on the main object, which highlights the texture of the material. The central object is standing on a white floor semi-sideways; the rest of the objects are levitating around it. Dark sapphire blue for all glass bodies, white clean background. Soft lighting, luminous glare from glass objects, serenity. Elegant minimalism, visual calm and weightless suspension. Hyperrealistic photorealistic materials, tactile with small scratches and hard edges. Deep rich colors.
2. Создание промпта для пакета на основе шаблонного описания (GPT-5):
Create a short prompt, use this description, and cnange central object to blue gift bag. The gift bag made of thick matte blue paper, braided handles made of dark blue cord.
3. Итоговый промпт для пакета без логотипа (Flux Kontext):
Modern high-tech premial 3D hyperrealistic render featuring a blue gift bag as the central object, made of thick matte blue paper with braided dark blue cord handles, standing semi-sideways on a white floor. Light falls on the main object, which highlights the texture of the material. Surround it with levitating sparcles of transparent frosted glass in dark sapphire blue. White clean background, soft lighting with luminous glare on glass, serene elegant minimalism, visual calm and weightless suspension. Hyperrealistic photorealistic materials with tactile small scratches and hard edges, deep rich colors. Use only style and composition of render from img_1, do not use its objects
4. Для размещения логотипа на пакете (GPT-5):
Place a logo from img_2 to the bag in img_2. Remove blue curcle in logo, place a description of logo «GUSEV CRYSTAL» under the white goose icon and place this composition diretly in the bag. The logo is printed on this gift bag with white silk-screen printing ink
Flora AI (GPT Image)
Процесс
Prompt: Subject shooting for a premium brand. Hyper-realistic photography. Frame from above, top view. A T-shirt made of translucent synthetic material with a texture resembling faceted crystal lies on a boiling white porous limestone rock. The texture of the T-shirt resembles faceted crystal. The T-shirt is in partial shade, but bright rays of moonlight fall on it, directed from the side, which makes the T-shirt shine brightly and shimmer in different shades of blue and light blue. The white porous limestone rock completely occupies the background of the image and is a natural, soothing backdrop for shooting. The T-shirt is positioned in the middle of the frame, a bit sloppy. Focus on the blue color in the palette from img_1. Calm atmosphere, premium fashion shooting.
Съемка продукта
Изображение реального изделия с сайта Гусевского хрусталя
Flora AI (1) Создание фона из референсов (2) Объединение фона и оригинала продукта
1. Генерация фона (GPT Image)
Remove all objects, use only the background, glare and lighting from these photos. A monochrome cyclorama for object photography with a matte surface creates a monochrome background. Background for object photography with iridescence of light, refraction of rays from the glass surface
2. Обединение изображений (Gemini 2.0)
Place the crystal horse figure from img_2 on a surface from img_1, mimicking the reflections and cool blue gradient background of the img_1. The figurine should capture the same soft lighting and sharp reflections, ensuring the crystal texture and color are consistent with the ambiance of the bottle’s setting.
Итог
Добавление типографики
(GPT Image):
Shooting for a premium brand. Create an advertising image from key-visual from img_1 and add the inscription «Elegance, luxury, and tradition» from extra light white frosted textured glass on the side of the glass horse figurine. The text uses an elegant serif font, all letters are the same size. Bright lighting, sharp reflections, hyperrealistic texture of glass and rich colors. Spase between lettering and horse figurine. Matte blue floor surface without glare and reflections
Итог
Изображение реального изделия с сайта Гусевского хрусталя
Процесс работы
Один и тот же промпт, но разные модели нейросетей
Prompt: Change the goose figure from img_2 to crystal egg from img_1, safe the style, objects and the athmosphere from img_2
Фото 1 — Gemini 2.0 Фото 2 — GPT Image
Flora AI (Gemini 2.0)
Flora AI (GPT Image)
Flora AI (Flux Dev)
A 3D render of a blue gift bag as the central object, surrounded by floating transparent frosted glass discs. The scene features dark sapphire blue glass against a clean white background, with soft lighting, luminous glares, and scratches on the glass.
Промо-материалы
Процесс работы над каждым плакатом:
Flora AI (Qwen Edit)
Modern high-tech premial 3D hyperrealistic render. Take all objects from img_1. Light falls and highlights the texture of the material. It is made of transparent sapphire blue glass. Hard lighting, luminous glare from glass objects, serenity. Elegant minimalism, visual calm and weightless suspension. Hyperrealistic photorealistic materials, tactile with small scratches and hard edges. Deep rich colors. Add a small title «Сultivate traditions», at the top of the img_1. Text-align: center. Elegant antiques with a small contrast and elongated proportions are used for the title. The title uses a single font size. The title is typed in lowercase letters, all sentences begin with a capital letter. The composition is like in apple’s advertising posters. White color for title.
Flora AI (GPT Image)
Flora AI (GPT Image)
Modern high-tech premial 3D hyperrealistic render. Take the key-visual object from img_1. Light falls on the main object, which highlights the texture of the material. It is made of transparent sapphire blue glass. White clean background. Soft lighting, luminous glare from glass objects, serenity. Elegant minimalism, visual calm and weightless suspension. Hyperrealistic photorealistic materials, tactile with small scratches and hard edges. Deep rich colors. Add a big title «Touch the best lifestyle» above the goose figurine. Text-align: center. Elegant antiques with a small contrast and elongated proportions are used for the title. The title uses a single font size. The title is typed in lowercase letters, all sentences begin with a capital letter. There is a lot of air left around the title and the goose figurine, the composition is like in apple’s advertising posters. Dark-blue color for title.
Flora AI (GPT Image)
Modern high-tech premial 3D hyperrealistic render. Take all objects from img_1. Blue light falls and highlights the texture of the material. It is made of transparent sapphire blue glass. White clean background. Soft lighting, luminous glare from glass objects, serenity. Elegant minimalism, visual calm and weightless suspension. Hyperrealistic photorealistic materials, tactile with small scratches and hard edges. Deep rich colors. Add a big title «The perfect gift for her», above the key-visual figurine. Text-align: center. Elegant antiques with a small contrast and elongated proportions are used for the title. The title uses a single font size. The title is typed in lowercase letters, all sentences begin with a capital letter. There is a lot of air left around the title and the goose figurine, the composition is like in apple’s advertising posters. The title is located on a white geometric asymmetric die with the texture of shiny, completely opaque, very frosted glass. The die levitates in the air and is slightly rotated in perspective. Dark-blue color for title.
Бутик хрусталя
Flora AI (GPT Image)
Процесс работы
1. На основании приложенных изображений GPT-5 составил описание визуального языка бренда:
Промпт: A brand of premium dining sets and interior items made of crystal. Elegant, aristocratic, modern. Write a description of the aesthetics and visual style of the brand based on the visualizations. The description should include materials, primary colors, lighting, the composition of the frame, and the location of objects in the frame. The brand’s badge is a white goose. All shapes are flat and made of glass.
Результат: Elegant minimalism with aristocratic poise—modern crystal-cut motifs expressed through floating, weightless forms. Objects hover in visual calm, casting luminous caustics, where symmetry blends with soft asymmetry around a central hero element. Materials and finishes feature sapphire-tinted crystal glass, satin-smooth faces, high-polish rims, with subtle speckle and fine facet embossing refracting starburst light. The color palette is dominated by sapphire blue with arctic white accents, supported by gradients from cool white to midnight for depth and contrast. Lighting is clean and studio-like, with sculpted key highlights, soft fill to preserve translucency, and controlled backlight for halos and crystalline caustics. Composition centers on an ovoid or goose emblem, encircled by orbiting discs in a loose radial rhythm, framed by generous negative space. The brand badge is the white goose in arctic glass, set within a sapphire disc—matte face with a polished rim—appearing as either a floating cutout or centered medallion. Product expression extends into tableware and décor, echoing discs and faceted ovoids; rims gleam while surfaces remain pure, ensuring consistency across formats. The mood is cool, serene, and aristocratic: sapphire as night water, the white goose as moonlight; precision without ornament, every highlight intentional.
2. На основании этих данных GPT-5 составил описание интерьера:
Промпт: Based on the description of the exterior of the brand building, create a hyperrealistic photo visualization of the interior inside. This is an elegant crystal gift shop. There are crystal vases and sets of crystal tableware on the shelves. The room is illuminated by panoramic windows and light lamps. Use the palette from img_1. The white color prevails in the interior.
3. Результат промпта — генерация интерьера (GPT Image + мои правки по тексту):
Hyperrealistic photo visualisation with rich colors. Elegant minimalism with aristocratic poise—modern crystal-cut motifs expressed through floating, weightless forms. Objects hover in visual calm, casting luminous caustics, where symmetry blends with soft asymmetry around a central hero element. Materials and finishes feature sapphire-tinted crystal glass, satin-smooth faces, high-polish rims, with subtle speckle and fine facet embossing refracting starburst light. The color palette is dominated by sapphire blue with arctic white accents, supported by gradients from cool white to midnight for depth and contrast. Lighting is clean and studio-like, with sculpted key highlights, soft fill to preserve translucency, and controlled backlight for halos and crystalline caustics. Composition centers on an ovoid or goose emblem, encircled by orbiting discs in a loose radial rhythm, framed by generous negative space. The brand badge is the white goose in arctic glass, set within a sapphire disc—matte face with a polished rim—appearing as either a floating cutout or centered medallion. Product expression extends into tableware and décor, echoing discs and faceted ovoids; rims gleam while surfaces remain pure, ensuring consistency across formats. The mood is cool, serene, and aristocratic: sapphire as night water, the white goose as moonlight; precision without ornament, every highlight intentional.
Нейросети, примененные в работе
https://www.florafauna.ai/ Модели: — GPT Image, — Flux Dev, — Flux Kontext — GPT-5 — Gemini 2.0 — Qwen Edit
