BIG LAUNDRY
Illustration · Character Design · Visual Storytelling
The Brief
As part of the A Holiday Every Day illustration competition, I was challenged to create a series of greeting cards for fictional holidays celebrated in an imaginary place.
The Idea
Big Laundry is a series of greeting cards for Laska, a fictional laundromat celebrating holidays dedicated to the art of washing. The characters bring the concept to life: an obsessive raccoon who takes cleanliness very seriously, even when it comes to his prickly sweater, and a clueless, chaotic octopus who has no idea how laundry works.
The Solution
I created a shared setting built around a washing machine that stays in the same place throughout the series — unless, of course, a flood or an earthquake hits the laundromat. I also developed a consistent cast of characters, bringing the fictional laundromat and its unusual holidays to life through humor and expressive illustrations.

AQUARIUM
Illustration · Packaging · Character Design
The Brief
Aquarium is a craft beer brand from Nizhny Novgorod. The task was to develop a series of illustrated labels that would create a recognizable «local hero» for the brand. Each beer flavor was inspired by a location in the city, which needed to be reflected in the packaging.
The Idea
I created a deer mascot inspired by the deer on Nizhny Novgorod’s coat of arms. Running through the city’s landmarks, the deer takes tourists on a playful visual tour, sharing interesting facts about each location with both visitors and locals through the labels.
The Solution
By depicting the deer in different poses and combining stylized illustration with recognizable city locations, I created a sequence of labels that works like an animation: the deer appears to run from one landmark to another. Bright colors distinguish different beer styles, helping organize the range while giving each flavor its own identity.

CHARITY FASHION FLEA MARKET
Brand Identity · Illustration · Visual Concept
The Brief
The task was to develop a visual identity for a charity fashion flea market, bringing together the ideas of fashion and helping others. The client also wanted to preserve the brand’s signature pink color.
The Idea
I built the concept around a treasure hunt. Every item at the flea market can be someone’s hidden treasure, waiting to be discovered by a new owner.
The Solution
I developed a series of gemstone illustrations in different shapes, representing the unique value of each item. Although every gem is different, each is equally precious — just like the things waiting to be found at the flea market. The illustrations became the foundation of the brand’s visual language, shaping its overall mood and the way it communicates with its audience.