
The project focuses on the development of an excise font called «Cashrut», designed to handle the packing of kosher foodstuffs. Inspired by Hebrew aesthetics

«Cashrut» is a different typeface. Broad horizontal touches contrast with narrow vertical and diagonal, creating a sense of Hebrew rhythm. This contrast makes the font dynamic and visualally attractive.

The «Cashrut» font is ideal to create an emphasis on the package, the name of the product, the brand, or the key messages. It gives the package visual strength and expression, making it visible on the shelf.