ЙАМА — это лодж-отель, расположенный в африканских Геркулесовых пещерах (Марокко). Его концепция соединяет искусство каменного века и современную эстетику: здесь древние формы и природные материалы переплетаются с культурой серфинга, музыки, костров и арт-вдохновения.
Ребрендинг глазами AI
В работе над проектом «ЙАМА» я использовала нейросети ChatGPT 4o и Recraft.
С их помощью переосмыслил идею предыдущего проекта, создал промты и визуалы в единой стилистике — от логотипа и мерча до промо-материалов.
ИИ помог объединить эстетику каменного века и современного арта в цельный визуальный образ бренда.
Айдентика
realistic 3D logo design for lodge-hotel «ЙАМА», carved from basalt or sandstone, geometric prehistoric symbol with subtle red accent light, placed on clean white background, soft studio lighting, realistic shadows and texture detail, minimal composition, cinematic realism, no watermark, centered object
realistic mockup of a textured business card for stone-age inspired lodge «ЙАМА», printed on rough recycled paper with red wax seal, placed on sandy stone surface with warm sunlight and shadows, natural lifestyle photography
realistic flat lay of stationery for hotel «ЙАМА», including menu, tag, and envelope with charcoal drawings and red pigment accents, natural paper, stone background, artistic modern primitive style
realistic product mockup of organic soap and linen bag labeled «ЙАМА», stone-age aesthetic, red clay pigments, engraved logo on tag, placed on rocky surface with sunlight and dust atmosphere, realistic photography
realistic product photo of a lodge key shaped like a polished volcanic stone with carved logo «ЙАМА», hanging on leather cord, placed on sand and rock background, cinematic close-up, warm sunset light
realistic close-up photo of handmade bracelet made from leather and volcanic stone beads, engraved metal tag «ЙАМА», placed on sand with sunlight and shadow pattern, macro detail
realistic product photo of oversized cotton T-shirt with faded red print «ЙАМА», laid on rock surface, natural sunlight, dusty tones, desert lifestyle aesthetic
realistic product photo of stone candle «ЙАМА» with glowing red wax center, irregular carved shape, smoky background, warm fire reflections, cinematic realism
realistic product photo of vinyl record with stone texture cover, minimalist red logo «ЙАМА», placed on gray linen background with dust and light leak, cinematic vintage mood
Продукт
realistic product photo of a black matte gift box with embossed red logo «ЙАМА», open lid revealing smooth volcanic stone inside on linen fabric, minimalist composition, clean white background, soft warm lighting, realistic shadows, cinematic realism, no text, no watermark
realistic product photo of a premium red wine bottle labeled «ЙАМА. Красная Земля», matte dark glass with stone-textured label and engraved red logo, silver cap, subtle reflections, placed on clean white background, soft studio lighting, realistic shadows, high detail, cinematic composition, no watermark, no additional text
Пространство
realistic 3D logo design for lodge-hotel «ЙАМА», inspired by stone carvings and prehistoric symbols, carved into basalt or sandstone, red accent light from fire, minimal geometric form, photographed on rough stone surface, cinematic lighting, realistic textures
realistic photo of a boutique lodge-hotel built inside natural caves on the African coast, Hercules Caves, Morocco, sunlight pouring through stone arches, red fabric accents, surfboards nearby, modern primitive architecture with wood and stone, cinematic realism
realistic photo of open space near cave entrance with people sitting around campfire, music instruments, surfboards, stone walls illuminated by red light, calm evening mood, lifestyle photography style
Промо-материалы
realistic billboard near coastal road in Morocco showing red glowing «ЙАМА» logo carved in stone, desert wind, dust, sunlight reflections, dramatic natural realism
cinematic realistic photo of surfers sitting by campfire at the entrance of ancient stone caves, red light from fire reflecting on rocks, glowing logo «ЙАМА» projected on stone wall, dusk atmosphere, Morocco coastline, high detail, dramatic contrast, lifestyle aesthetic
realistic photo of a large illuminated advertising banner in Casablanca airport showing glowing red logo «ЙАМА», stone cave imagery and ocean sunset, modern travelers passing by, reflections on polished floor, cinematic warm lighting, premium travel aesthetic
realistic photo of a large roadside billboard in Moroccan desert with text «Приглашаем в ЙАМУ» written in clean modern Cyrillic font, glowing red on matte black background, surrounded by sand dunes and warm sunset light, cinematic realism, dust in air, long road perspective, high detail
