Использование ИИ в усилении айдентики косметического бренда

Sofia Bertrand - это эксклюзивная марка премиальных косметических средств для ухода за кожей. ДНК бренда заключается в уникальных активных компонентах в составе.

Философия марки строится на бережном уходе и сохранении естественной красоты.

Задача айдентики - передать натуральность состава и глубинную связь с природой.

Магазины Sofia Bertrand отражают философию бренда - минимализм, простоту линий, натуральные материалы, естественные цвета, обилие света.

Создание фото генераций в нейросетях, отражающих и усиливающих DNA бренда с целью продвижения продукции бренда и повышения узнаваемости.

Cлайд подготовлен в Figma Лого создано в Adobe illustrator

Cлайд подготовлен в Figma

Cлайд подготовлен в Figma

Пространство магазина

Интерьер магазина (Nano Banana Pro Prompt 1):

Interior architectural photography of a luxury minimalist skincare boutique. Key Realism: The windows in the background are slightly overexposed (blown out), simulating real camera dynamic range limits. Textures: The ceiling features a heavy, rough-sprayed acoustic plaster texture that is uneven and porous, not a repeating pattern. The walls are matte taupe felt or stone. Foreground: A massive brushed stainless steel sink has anisotropic reflections and subtle surface variations (micro-scratches), preventing it from looking like perfect CGI chrome. A large vintage glass chandelier hangs above. Details: Shot on a Phase One IQ4, 24mm tilt-shift lens, sharp focus, natural color grading "Micro-scratches / Smudges": Pure, perfect stainless steel doesn't exist in a public shop. Adding "patina" makes it real. "Uneven/Porous": AI texture maps are often too repetitive. Asking for "porous" or "uneven" textures breaks the pattern. "Imperfect alignment": The bottles in the original image are cloned perfectly. Real shelves have slight variations.

Биллборд (Nano Banana Pro Prompt 2):

Architectural photography of a retail window display. The subject is a triptych skincare ad (Hand, Text, Face). Lighting & Texture: The image is shot without a polarizing filter, meaning there is heavy, realistic glare and reflections on the glass window pane that partially obscure the ad. The posters behind the glass have a matte paper finish, reacting to the ambient light. The black window frames have specular highlights. High-resolution texture on the concrete facade. Depth of field is deep, keeping the sidewalk grate in the foreground sharp. Raw, unedited RAW photo style.

Далее на полученное изображение был добавлен крем через Adobe Photoshop. Крем использовался из генерации Nano Banana Pro, детальное описание кода ниже в проекте, (Prompt 6).

Мокапы продукции и дополнительных носителей

Сыворотка (Midjourney Prompt 1):

https://s.mj.run/VlyP_3O4mao A transparent, pink-tinted skincare product with the brand name '205' displayed on its black cap is placed inside an empty pot with soil and flower roots. The background should be white to highlight the unique design of each bottle, emphasizing the natural beauty of the product, LOEWE fashion photography style for VOGUE magazine, --sref https://s.mj.run/-wZx7KqBmhg --ar 4:5 --v 6.1

Лого бренда было добавлено в Adobe Photoshop.

Девушка (Midjourney Prompt 2):

https://s.mj.run/7HC5mDyOZTU a photograph of the model's eye against an isolated white background, featuring a single eyelash decorated with small flowers. the focus is on her beautiful eyes and delicate facial features. captured in the style of annie leibovitz for vogue magazine.

*В промптах использованы ссылки на изображения с Pinterest для референса.

Девушка (Midjourney Prompt 3):

A model with brown hair and sharp collarbones, wearing minimal makeup and holding a plastic white bottle of cream, made from recycled plastic, featuring an eco-friendly design with minimal labels. this is a product photography, beauty advertising shot with soft lighting against a white background for vogue magazine. in the front view, the shot captures its texture and shape, emphasizing the skincare ritual experience. the image has a soft, high-resolution quality, hyper realistic, in david newton style, cinematic, raw, with a shallow depth of field. --v 7.0 --ar 64:63

Сыворотка (Midjourney Prompt 4):

A cosmetic tube of face serum that has gold color and black lid, standing on a mossy stone with an orchid growing out from the bottom, against a white background, in a minimalistic aesthetic style in the style of Patrick Demarchelier and David Uhl, with plane white background and soft lighting, studio photography, beauty shot, high-resolution photography, --style raw --stylize 300 --v 6.1 --ar 3:4

Лого бренда было добавлено в Adobe Photoshop.

Лабораторная полочка (Midjourney Prompt 5):

https://s.mj.run/xvQWu1TGOXc A minimalist social media post for an online store selling laboratory equipment, featuring an industrial-style science station with test tubes with light-pink liquid inside and beakers on display. The background is a plain white. Atop the table stand three delicate sakura flowers in vases made from copper pipes, This is a product photography image, featuring studio lighting, soft shadows, high resolution, detailed textures, and a professional composition, resulting in an elegant aesthetic, studio medium, photo realistic, Karolina Burlikowska photography style, --sref https://s.mj.run/D_7mMYkw8ws --v 6.1 --ar 4:5

Далее в Adobe Photoshop добавлена продукция бренда (баночка, из Midjourney Prompt 4).

*В промпте использованы ссылки на изображения с Pinterest для референса.

Бумажный пакет (Nano Banana Pro Prompt 3):

A professional studio product shot of a standing vertical paper shopping bag in a soft cream/off-white color. The bag features wide, flat black ribbon handles. Lighting: High-key, soft studio lighting against a seamless white background with a soft shadow cast to the right. Matte paper texture, clean lines, luxury retail aesthetic. The Object: "Paper shopping bag" or "Gift bag." The Handles: "Black ribbon" or "Flat handles" (distinctive feature). The Color: "Off-white," "Cream," or "Ivory" (not stark bright white). The Text Placement: "Bottom center" (crucial for this specific minimalist look).

Косметичка (Nano Banana Pro Prompt 4):

Professional product photography of a brand new canvas cosmetic pouch on a clean white studio background. Small toiletry bag made from pristine natural beige/cream cotton canvas with crisp, clean textile weave texture. Black nylon zipper across the top, freshly manufactured. Trapezoidal shape - wider at top, tapered at bottom. Photorealistic details: Sharp focus showing the natural cotton canvas texture with consistent weave pattern. The fabric is new and clean but has authentic textile properties - subtle variations in the weave, natural cotton matte finish, slight texture depth. Soft studio lighting from upper left creates gentle shadows to the right side and underneath, giving the pouch realistic depth and dimension. The zipper shows clean metal teeth with slight metallic sheen. Canvas has the crisp look of new fabric while maintaining organic cotton characteristics - no artificial perfection, just natural textile reality. The fabric sits naturally with gentle structural form, maybe one or two subtle natural creases where the material naturally folds, but overall pristine condition. Shadow underneath is soft and realistic, anchoring the product. Professional e-commerce style lighting - bright, clean, but with natural light behavior showing material depth and dimensionality. Shot with professional camera: 85mm lens, f/8 for full product sharpness, color-accurate white balance. The overall aesthetic is 'fresh from the manufacturer' product photography - new and clean, but photographed as a real fabric object with authentic material properties, not a 3D render

Лого бренда было добавлено в Adobe Photoshop.

Шоппер (Nano Banana Pro Prompt 5):

A minimalist product photography shot of a natural off-white canvas tote bag hanging against a textured white plaster wall. The bag is made of organic cotton with visible fabric weave and soft wrinkles. Lighting: Soft, dappled sunlight hits the bag from the left, creating delicate shadows of leaves on the wall behind it. Vibe: Clean, eco-friendly, sustainable beauty merchandise. High-key lighting, soft focus background

Лого бренда было добавлено в Adobe Photoshop.