Hi, I’m AnyaI’m a content creator in beauty and fashion. I came with a camera and a bag full of ideas for your brandLet me show you what’s inside ↓
Two seconds…
That’s all a video gets before it’s scrolled past. A trend lives for about a week. Meanwhile, the brief travels through a chain of many people
(01) strategist → (02) scriptwriter → (03) camera operator → (04) editor
What if all of them are me?
200+videos for brands15+brands, long-term and project-based2 yearsin content
2024 — now, content creator
Arive Makeup, 1.5 years in-house creatorIdeas, shooting, editing and brand collaborations — the full cycle
Avon, 1.5 yearsPhoto and video ads, adapting to the visual language of a big brand
L’Etoile, Rive Gauche and other brands, project-based work
Not like everyone else. Like you.
I don’t make content that could belong to any brand. I make it in your voice, from idea to post, with no hand-offs
(01) arive makeup × samokat
How to sell a promo people watch to the end
BriefA sales video for an exclusive Arive Makeup promo on Samokat: up to −50%, three days only
SolutionA «pick a sticky note» game where every answer reveals a new detail of the deal
ApproachSelling without an ad voice: real emotions, a natural tone, no reading off a card, suspense until the last note
33.8K viewsagainst an account average of 2–3K: about 15× the usual and one of the account’s top videos lately
(02) arive makeup, iconic kiss launch
How to present a collection of eleven shades
BriefAn ad campaign for Iconic Kiss, a new lipstick line: show eleven shades so they don’t blur together and the collection is easy to choose from
SolutionTwo videos with two jobs. The mood video creates desire: juicy close-ups and texture. The product video helps you choose: a swatch of every shade, each paired with a 90s icon, from Elle Woods to Carrie Bradshaw
The face of the launchThe brand used my videos and photos to present the collection
(03) arive makeup, summer event in moscow
How to film an event while it’s still happening
BriefArive had a booth at a summer event in Moscow. The team needed content from the booth during the event, not a week later
ExecutionI filmed what was happening, edited on the spot and sent the clips straight to the team, while shooting photos at the same time
Live, not a week laterThe brand used my clips and photos as promo to invite customers to the event and show what was happening at the booth
(04) arive makeup, avonAnimated videos and product ads
Seasonal videos with stop motion and animation for Arive Makeup, and product ads for Avon, where I adapted my style to the visual language of a big brand
