Has your business grown, but your visual identity is stuck in the past?
I specialize in rebranding and creating visual identities from scratch.
Meaning first, form second.
I delve into the client’s story to find the very idea that underpins the brand. Only then do I turn it into a visual system — colors, fonts, and graphics.
From Chaos to Order
Rebranding of the «Nizhny Novgorod Radio Laboratory» Museum
The key goal of the redesign was to strike a balance between the site’s historical context and contemporary aesthetics: the visuals were meant to reflect the museum’s theme without looking outdated.
Meaning-making
Rebranding of the Infectious Diseases Hospital
It was important for the hospital to keep blue as its primary brand color. At the same time, the design was intended to preserve the character of a public institution while making it more friendly and welcoming.
Conveying the Atmosphere
Rebranding for a Makeup Artist
Every brand is unique, just like a person. It has its own personality, its own values, and its own path.
That’s why meaning is always at the heart of my projects. I bring together disparate elements into a cohesive whole so that the brand comes across as unified and authentic.
