gleam
клининговая компания «tidymind», занимающиеся уборкой на дому, ориентированная на приезжих, для которых уборка — начало нового старта. За основу айдентики была использована графика, олицитворяющая стирание грязи.
ребрендинг
для создания новой айдентики были использован DeepSeek для генерации нейминга, концепции и промтов.
Запрос для DeepSeek: Come up with a unique and memorable name for the cleaning company. The name must be original and has not been used yet. Strive for brevity, but at the same time you need it to be easy to remember and evoke the right associations. Исходя из предложенных был выбран 'gleam'.
Следующий запрос: To develop a comprehensive concept of the Gleam cleaning company.
Следующий запрос: напиши промт для генерации логотипа Create a stylish and minimalistic logo for the Gleam cleaning company. A modern, concise text sign indicating Brilliance. The icon can be a stylized abstract sparkle or droplet embedded. Далее использовалась другая нейросеть: Gemini, для генерации изображении.
логотип
для генерации логотипа была использована нейросеть Gemini. Промт: Stylish, modern, high-quality flat vector logo for the cleaning company 'gleam'. Color palette: clean gray and bright pastel lemon yellow. The background is simple and neutral. The logo consists of a single, horizontally oriented vector object (icon) and the text name 'gleam' in lowercase. Icon: An abstract element in light lemon yellow, composed of a small number (e.g., three) of thick stripes, transformed from a lightning/spark shape. Exclude all unnecessary internal lines and details. Text: The name 'gleam' is in a dark gray color (slightly darker than light gray). Composition: Reduce the distance between the icon and the text, ensure a straight and balanced composition. Remove the bottom sub-label/slogan. Increase overall contrast. С помощью Myfonts был определен шрифт Avenir Next World Bold.
цвета
цвета были определены с помощью Adobe Color.
дизайн
в Recraft, были созданы графические приемы для айдентики бренда, на основе которых создавалась вся продукция и дизайн. Промт: An abstract graphic composition inspired by cleaning and movement, with clear diagonal shapes and dense dynamic bands of light yellow and neutral gray on a pure white background; the texture effect resembles a surface that is being wiped with a cloth, as if a layer of dust or dirt is being removed. erased to reveal the brightness underneath; bold geometric shapes, slightly rough edges, matte and glossy contrasts, and a minimalist and industrial aesthetic; creating a sense of cleanliness, neatness, and energy; a visual style that aligns with the «gleam» brand, which is urban, modern, and youthful, with a dynamic diagonal movement.
промт: A dishwashing sponge, inspired by the attached image, with a unique, abstract form, placed near a kitchen sink. The sponge has white, wavy layers and a subtle texture.
1. промт: A minimalist, abstract-styled scrubbing brush for surface cleaning. The brush body is white, smooth, and composed of curved, layered forms, reminiscent of the original abstract input image. The bristles are in soft grey and cream tones. The overall aesthetic is clean and modern with soft lighting.
2. промт: A light-colored dishcloth with an abstract, wavy, and folded form, placed next to a kitchen sink with visible water droplets. The cloth has a subtle texture and features the 'gleam' logo in yellow and grey. The background has an increased contrast, showcasing kitchen elements like a sink and subtle reflections.
3. промт: A pair of realistic, pliable white rubber dishwashing gloves. The 'gleam' logo, featuring a light yellow wavy emblem above the grey 'gleam' text, is prominently placed on the back of each glove, just below the wrist area. The gloves have subtle textured patterns on the palms and fingertips for grip. The right glove clearly displays five distinct, well-formed fingers, while the left glove clearly displays only four distinct, well-formed fingers. The overall depiction is clean, modern, and realistic with soft lighting, showcasing the gloves lying flat and facing upwards.
промт: High-quality 3D render, matte white plastic spray bottle, bottle shape — twisted (spiral-shaped) funnel swirling (vortex) form, clean design, minimalistic, modern. Background — modern, bright bathroom / neutral interior, soft studio lighting, rim lighting, product focus, depth of field (DOF), close-up shot, cinematic light, 8k, photorealism, ray tracing and Photorealistic 3D render of an abstract, minimalist product package. White spiraling top transitioning to a light gray rounded base. Placed on a light countertop. Blurred background of a modern, clean bathroom with mirror light, sink, plant, and towel. Studio lighting, shallow depth of field, 16:9 aspect ratio, high resolution.
пространство
промт: A modern office building with a horizontal and abstract style in an urban environment. The design is inspired by smooth, multi-layered, and slightly translucent curves that create a smooth and modern aesthetic. The lower floors of the facade feature large glass panels, while the upper floors have more massive, wave-like white panels that glow slightly. The interior image should depict an open-plan office space with natural light, modern furniture, and a sense of cleanliness and spaciousness, reflecting the overall modern design of the building.
реклама
нейросеть Recraft. Промт: A close-up of a cleaning worker with a satisfied and relaxed expression, wearing clean and professional attire. The image should have high contrast and showcase the cleanliness and satisfaction of our clients. A close-up of cleaning tools such as a mop, bucket, and cleaning spray, gleaming in the sunlight. The image should have high contrast and showcase the cleanliness and satisfaction of our clients.
ссылки на использованные ресурсы
