Задачи заключались в освоении техник построения фэшн коллажа, стилизации и основ композиции, умении создавать выразительные образы и расставлять акценты.
Ключевым этапом стало исследование бренда Viktor & Rolf, на основе которого была разработана метафора одной из его коллекции и создано платье как символ бренда, воплощенное в технике коллажа.
(1) Цвет и форма
(2) Ритм
(3) Силуэты и форма в коллекции
(4) Развитие цвета в коллекции
(5) стилизация
(6) Ассоциация в коллекции
(7) Платье — символ для бренда Viktor & Rolf
Глобальная концепция бренда Viktor & Rolf строится на том, что суть какого-либо предмета одежды важнее, чем его практическое применение. Своими дерзкими, бунтарскими коллекциями они поднимают глобальные темы, о которых нужно кричать громко.
Моей задачей было отразить вызов проблемам,
затрагивающим общество через формы и лозунги,
олицетворяющие суть бренда.
Основные визуальные приемы, используемые брендом:
- театрализованный характер образов
- неожиданные визуальные компоненты
- гиперболизация и абсурд
- акцентированный объём
- многослойность
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Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
