В данной работе показано, как искусственный интеллект способен трансформировать существующий проект, изменяя его айдентику. Исходным материалом для преобразования стал проект первого модуля, посвященный бренду эльфийской арахисовой пасты со скандинавской эстетикой на новый лад.
Исходный проект
Ребрендинг глазами ИИ
Мною будут использованы ресурсы: MyFonts, Midjourney, Ideogram и Leonardo AI. Стилистика предыдущего проекта послужила основой, поэтому в промпты было решено вписывать скандинавскую современную стилистику и эльфийские мотивы. Генерации логотипа выполнены с помощью нейросети Midjourney, а поиск шрифтового решения — MyFonts. Остальные мокапы созданы через Leonardo AI. Плакаты — Ideogram.
Логотип
/imagine prompt: сreate a logo for ELNUT peanut butter brand as it was made by Icelandic elves in scandinavian style modern.
цветовая палитра
Шрифты
/imagine prompt: generate a mockup of printed materials (paper, envelope, business cards) on a light grey background for the ELNUT peanut butter brand as it was made by Icelandic elves in scandinavian style modern using dark green color.
Постеры
Для генерации постеров была использована нейросеть Leonardo AI. Полные промпты:
a captivating advertising poster for ELNUT peanut butter brand by Icelandic elves in scandinavian style modern. Colors dark green and light grey.
a captivating advertising poster for ELNUT peanut butter brand by Icelandic elves in scandinavian style modern. The photo features a jar of peanut butter ELNUT. The background is Icelandic mountains in dark green color. The poster is printed on high-quality paper, with bold typography stating ELNUT.
selling advertising poster for the ELNUT peanut butter brand from Icelandic elves in Scandinavian style modern. In the photo, Icelandic elves in sweaters, made in realism, are collecting peanuts. Background is light grey. The poster is printed on high quality paper with bold lettering that reads ELNUT — immerse yourself in the mysticism.
/imagine prompt: generate a mockup of scandinavian style modern poster for the ELNUT elves peanut butter production company in the icelandic nature on billboard. colors: dark green and light grey.
Дополнительные носители
/imagine prompt: generate a mockup of shopper bag on a light grey background for the ELNUT peanut butter brand from Icelandic elves in Scandinavian style modern using dark green and white colors.
/imagine prompt: a photograph featuring a standing kid girl wearing cozy sweater. The sweater is adorned with a ELNUT peanut butter brand from Icelandic elves in Scandinavian style modern in grey color. The background is dark green.
/imagine prompt: generate a mockup of toy elves on a light grey background for the ELNUT peanut butter brand from Icelandic elves in Scandinavian style modern using dark green and grey colors.
/imagine prompt: generate a mockup of little light grey disposable spoon on a dark green background for the ELNUT peanut butter brand from Icelandic elves in Scandinavian style modern.
Упаковка бренда
/imagine prompt: generate 3d render of 3 transparent jars models in the form of an elf for the ELNUT peanut butter brand in Scandinavian style modern using light grey.
/imagine prompt: generate 3d render of 3 wooden jars models for the ELNUT peanut butter brand from Icelandic elves in Scandinavian style modern using light grey and dark green colors.
/imagine prompt: generate 3d render of box for transparent jar model in the form of an elf for the ELNUT peanut butter brand in Scandinavian style modern using light grey.
Торговая площадка
Здание торговой площадки ELNUT было сгенерировано с помощью нейросети Leonardo Ai. Описание местности с помощью чата GPT.
prompt: generate 5 short description of the magic unusual Scandinavian building for brand of peanut butter.
/imagine prompt: generate a whimsical cabin nestled in a lush Scandinavian forest, featuring charming wood paneling and a green roof adorned with edible plants. this magical building, with its large windows framing views of peanut butter fields, invites visitors to savor the creamy delights within, blending nature with the essence of comfort food.
Интерьер
/imagine prompt: generate an interior of realistic whimsical cabin, where sells peanut butter ELNUT.
Используемые нейросети:
